Advertise to Christian Consumers
Christian consumers are one of the “largest, most faithful, highest spending market segment in the United States” (Faith-Based Marketing: The Guide to Reaching 140 Million Christian Consumers).
We have two options for advertising to Christian consumers. First, you can reach Christian consumers directly through StudyLight.org. Secondly, you can advertise to Christian consumers by reaching their church leader.
Depending on the product or service you offer, advertising to Christian leaders could be a great compliment to your Christian consumer advertising. Depending on your marketing goals, adding Christian church leader to your marketing plan could increase its effectiveness.
StudyLight.org offers a unique opportunity to reach both church leaders and active Christian consumers. Each month 250,000 unique users come to StudyLight.org. Of these, 24% are Preaching Pastors. The rest of the audience is made up of regular church attendees who have a variety of roles within their churches. These users are not just Christian consumers, but Christian consumers who are actively engaged in their faith and in their churches.