Marketing Resources
Reach more people, create more sales and get your message out with these dynamic resources.
4 Reasons Blogging Is Essential for Marketing
Good content marketing requires, well, lots of good content. Here are four reasons why blogging is essential for marketing.
Quality or Quantity? What’s Best for Content Marketing?
The goal is to have a large quantity of high-quality content. But which is more important: quality or quantity?
How to Grow Your Audience
Before you can connect with your audience, you need to have an audience. Here's how to grow one.
12 Tips for Staying Out of the Spam Folder
Staying out of the spam folder is ultimately about treating your subscribers right. Here are 12 tips to help you avoid the spam folder and follow email best practices.
How to Turn One Piece of Content Into 15
Every marketer knows that there's no such thing as too much good content. Here's how to turn one piece of content into 15.
How To Segment Email Lists Effectively
In order to more effectively engage your email list, you may consider dividing your overall list into subgroups that can be targeted with unique messages. This is what’s called email segmentation, and it is a more effective strategy than many marketers realize.
Videos
Why Video Captions Are a Must
Creating videos is expensive. Even relatively low quality videos can take up a ton of time and resources to produce. A high-quality video could take weeks or even months of time from producers, directors, camera [...]
Think New Thoughts
Are you satisfied with the results of your current marketing strategy? It’s been said that if you keep doing what you’ve always done, you’ll keep getting what you’ve always gotten. So, the way to get [...]
6 Tips for Writing Subject Lines that Engage and Electrify
Here are six tips that can help you escape the dismal 5% rate, climb toward and beyond a 20% rate, and accomplish your advertising goals.
7 Tips for Creating Banner Display Ads That Generate Traffic
Here are 7 critical tips for creating banner display ads that generate traffic.
7 Levels of ROI in Digital Advertising
A major problem advertisers have with digital advertising is they often fail to realize a return on their investment. This failure can be traced to their product, their message, their brand promise, or any number [...]
9 Tips for Building Effective Landing Pages
Targeted traffic to your website can be hard-fought and expensive to capture. While quality traffic to your page can be accomplished by prompting a large number of visitors to click on an ad, that success [...]
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