User Demographic Comparison
Advertising to church leaders means getting your message in front of influencers. Learn more about Advertising to church leaders. This grid is a tool we use to determine which audience or combination of audiences will best fit your advertising needs. Some advertisers need variety in church leader advertising, while others need to target a specific type of church leader. We will consult with you on the audience that will best fit your marketing needs.
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| Church Role | 83% involved in Church Leadership |
83% Pastors or Church staff |
80% Pastors or Church Staff |
93% looking for job |
24% Preaching Pastors, 25% Lead Bible Studies; 95% Regular Churchgoers |
| Gender | 54% Male |
66% Male |
76% Male |
49% Male |
60% Male |
| Audience Age | 44 |
50 |
48 |
41 |
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| Make/Influence Church Purchases |
71%, 90% are involved in process |
94% |
Of those employed at a church: 66%; 90% are involved in process |
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| Purchases Books | 99% buy/read ministry-related books. Average user buys 9+/year |
57% buy/read 7+/year |
100% buy/read ministry-related books. Average user buys 9+/year |
89% have purchased Christian books this year |
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| Attending Conferences | 90% attend 1+/year |
69% attend 2-1/year |
93% attend 1+/year |
69% have attended a conference this year |
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| Additional Audience Options | Pastors, Children's Ministry Leaders, Outreach Leaders, Small Group Leaders, Worship Leaders, Youth Leaders |
Christian consumers |
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| Full Demographics | Full Demographics | Full Demographics | Full Demographics | Full Demographics | |
| Advertising Options | Advertising Options | Advertising Options | Advertising Options | Advertising Options | |
Learn more about Ad Options for All These Channels |
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