Outreach Magazine Reader Demographics

Establish your brand in the award-winning magazine packed with ideas, insights, and effective church practices. Advertising to the Outreach magazine reader means you’ll appear alongside key faith leaders including Craig Groeschel, Erwin McManus, Franklin Graham, Max Lucado, Andy Stanley, Steven Furtick, and many others. With Outreach magazine you are not simply an advertiser but a trusted, valued ministry resource.  This niche, outreach pastor audience creates a great advertising venue for any company who wants to reach influential, proactive church leaders in the growing churches of America.
Subscribers: 35,000  l   Readership: 87,500
170,000 page views per month.  l   47,000 visitors each month.

Gender
Male 76%
Female 24%
User Position
80% are Pastors or Church staff
Age
Average Age: 48
Books & Conferences
Buy more than 7 ministry-related books each year 57%
Recommend books to their congregation 91%
Attend 1-2 conferences per year 69%
Attend 3 or more conferences each year 21%
User's Education
Have a Doctorate Degree 11%
Have a Masters Degree 39%
Have a Bachelors Degree 27%
Unknown 23%
56% Plan to continue their education
User's Behavior
Influence Church Purchases 94%
Have visited advertiser's website for more information 82%
Have contacted an advertiser or purchased a featured product/service advertised in Outreach magazine 77%
User's Church Denomination
Baptist 25%
Non-Denominational/Evangelical 13%
Methodist 12%
Pentecostal 10%
Lutheran 7%
Christian Church/Church of God 6%
Presbyterian/Reformed 6%
Not Provide 21%
Why Reader's Use Outreach Magazine
Be equipped with practical tools 93%
Introduce them to new things 82%
Challenge Their Thinking 70%
User's Church
Have an annual budget of $500,000 23%
Have a staff of 5 or more 41%
Have at least 2 staff members 83%
Is twice the size of the average church in America 50%
Is larger in size than the average church in America 76%
Church more than doubled in the last 10 years 8%
Is growing 55%
Outreach Magazine Specific Demographic Information

92% of readers retain their magazine for future reference

53% have a high or very high confidence/trust level in the advertising of Outreach magazine

50% visit OutreachMagzine.com 1-2 times per month;
24% visit 3+ times per month

In the next 12 months, User's churches will:
Consider a trip to the Holy Land 8%
Sponsor a child through a world relief ministry 19%
Consider partnering with a para-church ministry (ie MOPS, AWANA, 40 Days of Purpose etc.) 35%
Launch a planned giving program 20%
Add a new staff person 37%
Expand their current facility or build 24%
Host a simulcast, seminar or other outreach-oriented special event at their church (ie Injoy, Crown Ministries, CCN) 12%
Purchase furniture or capital improvements 36%
Consider sending a team on a short-term missions trip 63%
Purchase audio-visual tools (ie software, videos, PowerPoints) 54%
Purchase audio-visual equipment (ie software, videos, projection images) 49%
Purchase small group curriculum/bible studies 69%
Purchase children's/youth curriculum 72%
Purchase church supplies (communion supplies, bulletins, offering envelopes) 70%

*Note: These demographics are from magazine subscribers, not the online community.