User Demographics is the largest collection of sermon resources on the web. Senior pastors and preaching pastors use this site on a regular basis to prepare their sermons, with most users returning on a weekly basis. With over 1.3 million unique visitors every month and 170 million page views each year, advertising to SermonCentral users offers you the opportunity to connect with the largest gathering of church leaders in the world! This website is established with a long history of quality sermon resources, and it continues to grow exponentially. Advertising to SermonCentral users aligns your brand with a respected and valued resource in the church leader market.

Male 79%
Female 21%
Average Age 51
User Position
Senior, Lead, or Executive Pastor 41%
Associate Pastor or Leader 11%
Worship Pastor, Director, or Leader 2%
Outreach/Missions Pastor, Director, or Leader 2%
Youth/College Pastor, Director, or Leader 5%
Children's Pastor, Director, or Leader 2%
Small Groups Pastor, Director, or Leader 4%
Women's Ministry Pastor, Director or Leader 2%
Volunteer Ministry Leader 5%
Missionary/Evangelist 5%
Other 21%
User Church Denomination
Baptist, Southern 10%
Baptist, Other 14%
Christian Church/Church of Christ/Disciples of Christ 6%
Lutheran 1%
Methodist/Free Methodist 5%
Pentecostal/Charismatic 25%
Reformed/Presbyterian 4%
Nazarene/Wesleyan 2%
Non-Denominational/Evangelical 17%
Other 17%
User's Church
Have an annual budget of over $100,000 31%
Have a staff of 5 or more 21%
Have at least 2 staff members 55%
Is Twice the size of the average church in America 22%
Is Larger in size than the average church in America 39%
Church grew more than 50% in the last 10 years 11%
Church grew in the last 10 years 65%
User's Education
Have a Doctorate Degree 8%
Have a Masters Degree 21%
Have a Bachelors Degree 32%
Plan to continue their Education 61%
Books, Conferences & Faith-based Movies
Buy more than 7 ministry-related books each year 53%
Attend 1-2 conferences per year 55%
Attend 3 or more conferences each year 32%
Watch a faith-based movie with the last year 91%
Recommend faith-based movies to their congregation 51%
User's Behavior
Make or Influence Church Purchases 39%
Involved in Decision-making Process 72%
Have visited advertiser's website for more information 58%
Considered purchasing or purchased a featured product or service 60%
Recommend resources to their congregation 96%
Would recommend SermonCentral to a colleague 97%
In the next 12 months , User's churches will:
Add a new staff person 21%
Buy Books 45%
Consider a trip to the Holy Land 8%
Consider partnering with a para-church ministry (ie MOPS, Alpha, AWANA, etc.) 10%
Expand our current facility or build 27%
Host a special event at our church (ie Injoy, Crown Ministries, CCN) 26%
Launch a planned giving program 20%
Partner in planting a church 19%
Purchase audio-visual tools (ie software, videos, projection images) 31%
Purchase children/youth curriculum 43%
Purchase church supplies (communion supplies, bulletins, offering envelopes) 60%
Purchase furniture or capital improvements 19%
Purchase small group curriculum/bible studies 37%
Send a team on a short-term mission's trip 22%
Send people to a conference 41%
Sponsor a child through a world relief ministry 11%