SermonCentral.com User Demographics
SermonCentral.com is the largest collection of sermon resources on the web. Senior pastors and preaching pastors use this site on a regular basis to prepare their sermons, with most users returning on a weekly basis. With over 1.25 million unique visitors every month and 167 million page views each year, advertising to SermonCentral users offers you the opportunity to connect with the largest gathering of church leaders in the world! This website is established with a long history of quality sermon resources, and it continues to grow exponentially. Advertising to SermonCentral users aligns your brand with a respected and valued resource in the church leader market.
| Gender* |
| Male |
66% |
| Female |
34% |
Average Visits per month: 15
*www.quantcast.com March 2012
| User Position |
| Senior Pastor |
68% |
| Associate Pastor/Lay Leader |
14% |
| Youth/Children's Pastor |
2% |
| Other |
17% |
83% are Pastors or Church staff
| Age |
| Age 20-40 |
24% |
| Age 41-55 |
39% |
| Age 56+ |
36% |
Average Age: 50
| Books & Conferences |
| Buy books to be more effective in ministry |
99% |
| Attend at least 1 conference per year |
90% |
| Attend 3 or more conferences each year |
35% |
Average user buys 9 books per year
| User's Education |
| Have a Doctorate Degree |
6% |
| Have a Masters Degree |
30% |
| Have a Bachelors Degree |
34% |
| Unknown |
30% |
69% Plan to continue their education
| User's Behavior |
| Make or Influence Church Purchases |
71% |
| Involved in Decision-making Process |
90% |
| Have visited advertiser's website for more information |
84% |
| Have purchased a featured product/service |
35% |
| Have recommended an advertised product/service to others |
39% |
| Regularly Recommend Resources to their congregation |
79% |
| Would recommend SermonCentral to a colleague |
99% |
| Denomination |
| Non-Denominational/Evangelical |
12% |
| Methodist |
9% |
| Pentecostal |
7% |
| Assembly of God |
6% |
| Christian Church |
5% |
| Church of Gods |
4% |
| Lutheran |
3% |
| Presbyterian |
3% |
| Nazarene |
3% |
| Church of Christ |
3% |
| Charismatic |
2% |
| Evangelical Free |
2% |
| Episcopal/Anglican |
2% |
| Foursquare |
2% |
| Reformed |
2% |
| Seventh-day Adventist |
2% |
| Disciples of Christ |
1% |
| Wesleyan |
1% |
| Congregational |
1% |
| In the next 12 months, User's churches will: |
| Consider a trip to the Holy Land |
7% |
| Sponsor a child through a world relief ministry |
12% |
| Consider partnering with a para-church ministry
(ie MOPS, AWANA, 40 Days of Purpose etc.) |
17% |
| Launch a planned giving program |
21% |
| Add a new staff person |
25% |
| Expand their current facility or build |
26% |
| Host a simulcast, seminar or other outreach-oriented special event at their church (ie Injoy, Crown Ministries, CCN) |
32% |
| Purchase furniture or capital improvements |
33% |
| Consider sending a team on a short-term missions trip |
44% |
| Purchase audio-visual tools (ie software, videos, projection images) |
57% |
| Purchase small group curriculum/bible studies |
59% |
| Purchase children's/youth curriculum |
62% |
| Purchase church supplies (communion supplies, bulletins, offering envelopes) |
74% |
| User's Church |
| Have an annual budget of $250,000 |
22% |
| Have a staff of 5 or more |
18% |
| Have at least 2 staff members |
60% |
| Is Twice the size of the average church in America |
28% |
| Is Larger in size than the average church in America |
59% |
| Church more than doubled in the last 10 years |
7% |
| Church increased by at least half it's size |
10% |
| Is growing |
70% |
