User Demographics is the channel for reaching influential church leaders in every area of ministry, including senior pastors, youth leaders, worship leaders, outreach leaders, children’s ministry leaders, small group leaders, and volunteer leaders.  Advertising to ChurchLeaders users offers you the opportunity to align your brand next to a website that has been rapidly growing in popularity since its launch in August 2010.

2.79 million page views per month.  l   1,190,000 unique users each month.

Average Age48
User Position
Senior, Lead, or Executive Pastor48%
Worship Pastor, Director, or Leader3%
Outreach/Missions Pastor, Director, or Leader2%
Youth/College Pastor, Director, or Leader8%
Children’s Pastor, Director, or Leader2%
Small Groups Pastor, Director, or Leader6%
Women’s Ministry Pastor, Director or Leader4%
User Church Denomination
Baptist, Southern7%
Baptist, Other9%
Christian Church/Church of Christ/Disciples of Christ5%
Methodist/Free Methodist4%
User’s Church
Is Larger in size than the average church in America65%
Averages more than 1,000 attendees9%
User’s Education
Have a Doctorate Degree8%
Have a Masters Degree24%
Have a Bachelors Degree36%
Plan to continue their Education65%
Books, Conferences & Faith-based Movies
Buy more than 7 ministry-related books each year53%
Attend 1-2 conferences per year53%
Attend 3 or more conferences each year27%
Watch a faith-based movie with the last year93%
Recommend faith-based movies to their congregation51
User’s Behaviour
Make or Influence Church Purchases39%
Involved in Decision-making Process72%
Have visited advertiser’s website for more information 58%
Considered purchasing or purchased a featured product or service60%
Recommend resources to their congregation96%
Would recommend ChurchLeaders to a colleague97%
In the next 12 months , User’s churches will:
Add a new staff person29%
Buy Books46%
Consider a trip to the Holy Land8%
Consider partnering with a para-church ministry (ie MOPS, Alpha, AWANA, etc.)12%
Expand our current facility or build36%
Host a special event at our church (ie Injoy, Crown Ministries, CCN)27%
Launch a planned giving program19%
Partner in planting a church26%
Purchase audio-visual tools (ie software, videos, projection images)36%
Purchase children/youth curriculum38%
Purchase church supplies (communion supplies, bulletins, offering envelopes)49%
Purchase furniture or capital improvements22%
Purchase small group curriculum/bible studies34%
Send a team on a short-term mission’s trip30%
Send people to a conference48.6%
Sponsor a child through a world relief ministry13%


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