How to Advertise to Church Leaders

“If you want to work with a church, you need to gain the confidence of the pastor. Remember Rick Warren served pastors through the www.pastors.com website for nearly a decade before inviting them to participate in the 40 Days of Purpose Campaign that popularized The Purpose-Driven Life book. You don’t have to invest 10 years, but gaining their confidence means more than just getting an appointment and making a presentation. Because you do not attend his church regularly and are ultimately trying to sell stuff to the church or his congregation, he needs to know you have the best interests of his church in mind. Don’t let this deter or intimidate you. Pastors are generally warm and outgoing, open-minded, and always willing to meet business leaders in the community… When we asked pastors to name three things business must always do if they want to partner with a church, the majority of the answers had to do with honesty, integrity, and sincerity… “Bottom line: be a decent marketer, and be open and honest with the pastor. If he trusts you, his congregation will.” "The church and its leaders have many needs that can be provided by both secular and Christian resource providers. The key is figuring out how to communicate that your product or service is a solution to a problem they are currently facing. If you aren’t familiar with the Christian church leader market, we are a great partner for you. {Outreach Media Group} is part of a larger organization that resources the church. We know church leader marketing, and when you advertise with us, we bring that expertise to the table to help make your campaign as effective as possible.