Great campaigns take work! What makes one ad successful and another miss the mark can be as little as changing around a call to action. It’s called Message Testing. Avoid wasting thousands of dollars and weeks of time advertising the wrong message to the wrong people by first testing your messages. This allows you to determine what ads will resonate and cause people to take notice.
As we like to say “you don’t propose before you date.” Testing takes the guesswork out and enables us to get you the best results possible. We set up a series of ads and variations that we’ll track, measure, and report delivery on. We have two options of Message Testing available; Ad Copy Testing and A/B Split HTML Subject Line Testing.
Ad Copy tests are run on our SermonCentral.com channel, with up to 4 different messages delivered over 4 days. A/B Split HTML Testing allows us to send two different subject lines to the same list. The Split Test Wizard lets us compare opens and clicks for both sends, so that you can get the best results for your blast.