Outreach Magazine Reader Demographics

Establish your brand in the award-winning magazine packed with ideas, insights, and effective church practices. Advertising to the Outreach magazine reader means you’ll appear alongside key faith leaders including Craig Groeschel, Erwin McManus, Franklin Graham, Max Lucado, Andy Stanley, Steven Furtick, and many others. With Outreach magazine you are not simply an advertiser but a trusted, valued ministry resource.  This niche, outreach pastor audience creates a great advertising venue for any company who wants to reach influential, proactive church leaders in the growing churches of America. Subscribers: 35,000  l   Readership: 87,500 l

380,000 page views per month.  l   80,000 visitors each month.

Gender*
Male76%
Female24%
User Position
80% are Pastors or Church staff
Age
Average Age: 48
Books & Conferences
Buy more than 7 ministry-related books each year57%
Recommend books to their congregation91%
Attend 1-2 conferences per year69%
Attend 3 or more conferences each year21%
User’s Education
Have a Doctorate Degree11%
Have a Masters Degree39%
Have a Bachelors Degree27%
Unknown23%
User’s Behaviour
Influence Church Purchases94%
Have visited advertiser’s website for more information82%
Have contacted an advertiser or purchased a featured product/service advertised in Outreach magazine77%
User’s Church Denomination
Baptist25%
Non-Denominational/Evangelical13%
Methodist12%
Pentecostal10%
Lutheran7%
Christian Church/Church of God6%
Presbyterian/Reformed6%
Not Provide21%
User’s Church
Have an annual budget of $500,00023%
Have a staff of 5 or more41%
Have at least 2 staff members83%
Is twice the size of the average church in America50%
Is larger in size than the average church in America76%
Church more than doubled in the last 10 years8%
Is growing55%
Why Reader’s Use Outreach Magazine
Be equipped with practical tools93%
Introduce them to new things82%
Challenge Their Thinking70%
Outreach Magazine Specific Demographic Information
92% of readers retain their magazine for future reference 53% have a high or very high confidence/trust level in the advertising of Outreach magazine 50% visit OutreachMagzine.com 1-2 times per month; 24% visit 3+ times per month
In the next 12 months, User’s churches will:
Consider a trip to the Holy Land8%
Sponsor a child through a world relief ministry19%
Consider partnering with a para-church ministry (ie MOPS, AWANA, 40 Days of Purpose etc.)35%
Launch a planned giving program20%
Add a new staff person37%
Expand their current facility or build24%
Host a simulcast, seminar or other outreach-oriented special event at their church (ie Injoy, Crown Ministries, CCN)12%
Purchase furniture or capital improvements36%
Consider sending a team on a short-term missions trip63%
Purchase audio-visual tools (ie software, videos, PowerPoints)54%
Purchase audio-visual equipment (ie software, videos, projection images)49%
Purchase small group curriculum/bible studies69%
Purchase children’s/youth curriculum72%
Purchase church supplies (communion supplies, bulletins, offering envelopes)70%

*Note: These demographics are from magazine subscribers, not the online community.

Learn more about Outreach magazine advertising.

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