User Demographics is the largest collection of sermon resources on the web. Senior pastors and preaching pastors use this site on a regular basis to prepare their sermons, with most users returning on a weekly basis. With over 1.16 million unique visitors every month and 170 million page views each year, advertising to SermonCentral users offers you the opportunity to connect with the largest gathering of church leaders in the world! This website is established with a long history of quality sermon resources, and it continues to grow exponentially. Advertising to SermonCentral users aligns your brand with a respected and valued resource in the church leader market.

Average Age51
User Position
Senior, Lead, or Executive Pastor41%
Associate Pastor or Leader11%
Worship Pastor, Director, or Leader2%
Outreach/Missions Pastor, Director, or Leader2%
Youth/College Pastor, Director, or Leader5%
Children’s Pastor, Director, or Leader2%
Small Groups Pastor, Director, or Leader4%
Women’s Ministry Pastor, Director or Leader2%
Volunteer Ministry Leader5%
User Church Denomination
Baptist, Southern10%
Baptist, Other14%
Christian Church/Church of Christ/Disciples of Christ6%
Methodist/Free Methodist5%
User’s Church
Have an annual budget of over $100,00031%
Have a staff of 5 or more21%
Have at least 2 staff members55%
Is Twice the size of the average church in America22%
Is Larger in size than the average church in America39%
Church grew more than 50% in the last 10 years11%
Church grew in the last 10 years65%
User’s Education
Have a Doctorate Degree8%
Have a Masters Degree21%
Have a Bachelors Degree32%
Plan to continue their Education61%
Books, Conferences & Faith-based Movies
Buy more than 7 ministry-related books each year53%
Attend 1-2 conferences per year55%
Attend 3 or more conferences each year32%
Watch a faith-based movie with the last year91%
Recommend faith-based movies to their congregation51%
User’s Behavior
Make or Influence Church Purchases39%
Involved in Decision-making Process72%
Have visited advertiser’s website for more information 58%
Considered purchasing or purchased a featured product or service60%
Recommend resources to their congregation96%
Would recommend SermonCentral to a colleague97%
In the next 12 months , User’s churches will:
Add a new staff person21%
Buy Books45%
Consider a trip to the Holy Land8%
Consider partnering with a para-church ministry (ie MOPS, Alpha, AWANA, etc.)10%
Expand our current facility or build27%
Host a special event at our church (ie Injoy, Crown Ministries, CCN)26%
Launch a planned giving program20%
Partner in planting a church19%
Purchase audio-visual tools (ie software, videos, projection images)31%
Purchase children/youth curriculum43%
Purchase church supplies (communion supplies, bulletins, offering envelopes)60%
Purchase furniture or capital improvements19%
Purchase small group curriculum/bible studies37%
Send a team on a short-term mission’s trip22%
Send people to a conference41%
Sponsor a child through a world relief ministry11%


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