ChurchJobFinder.com User Demographics

ChurchJobFinder.com is the fastest-growing church job site on the web.  With an audience primarily consisting of employed job-seekers, this site provides an opportunity to reach upwardly-mobile church leaders. Industries that are an ideal connect for ChurchJobFinder advertising include seminaries, universities, church-planting resource providers, and more.

600,000 page views per month.  l   70,000 visitors each month.

Gender*
Male 49%
Female 51%

Average Visits per month: 6

*www.quantcast.com March 2012

User Position
Senior Pastor 47%
College/Youth/Children’s Pastor 15%
Associate Pastor 13%
Worship Pastor/Director 5%
Administrative Support 4%
Executive Pastor 4%
Other, including: Elder/Deacon, Evangelist, Student 12%

84% are Pastors; 97% are paid church staff

Age
Average Age 41
Books & Conferences
Buy books to be more effective in ministry 100%
Attend at least 1 conference per year 93%
Attend 3 or more conferences each year 32%

Average user buys 9 books per year

User’s Education
Have a Doctorate Degree 8%
Have a Masters Degree 24%
Have a Bachelors Degree 36%
Unknown 32%

76% Plan to continue their education

User’s Behavior
Make or Influence Church Purchases 66%
Involved in Decision-making Process 90%
Have visited advertiser’s website for more information 70%
Regularly Share Resources with others 66%
Would recommend ChurchJobFinder.com to a colleague 95%
User’s Church
Have an annual budget of $250,000 34%
Have a staff of 5 or more 27%
Have at least 2 staff members 61%
Is Twice the size of the average church in America 41%
Is Larger in size than the average church in America 65%
Church more than doubled in the last 10 years 15%
Church increased by at least half it’s size 10%
Is growing 64%
In the next 12 months, User’s churches will:
Consider a trip to the Holy Land 7%
Sponsor a child through a world relief ministry 3%
Consider partnering with a para-church ministry (ie MOPS, AWANA, 40 Days of Purpose etc.) 18%
Launch a planned giving program 19%
Add a new staff person 25%
Expand their current facility or build 30%
Host a simulcast, seminar or other outreach-oriented special event at their church (ie Injoy, Crown Ministries, CCN) 27%
Purchase furniture or capital improvements 25%
Consider sending a team on a short-term missions trip 44%
Purchase audio-visual tools (ie software, videos, projection images) 55%
Purchase small group curriculum/bible studies 58%
Purchase children’s/youth curriculum 51%
Purchase church supplies (communion supplies, bulletins, offering envelopes) 58%
ChurchJobFinder.com Specific Demographics
Are looking for a job 93%
Are recruiting for an open position at their church 7%




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