User Demographics is the channel for reaching influential church leaders in every area of ministry, including senior pastors, youth leaders, worship leaders, outreach leaders, children’s ministry leaders, small group leaders, and volunteer leaders.  Advertising to ChurchLeaders users offers you the opportunity to align your brand next to a website that has been rapidly growing in popularity since its launch in August 2010.

3 million page views per month.  l   1,000,000 unique users each month.

Male 77%
Female 23%
Average Age 48
User Position
Senior, Lead, or Executive Pastor 48%
Worship Pastor, Director, or Leader 3%
Outreach/Missions Pastor, Director, or Leader 2%
Youth/College Pastor, Director, or Leader 8%
Children’s Pastor, Director, or Leader 2%
Small Groups Pastor, Director, or Leader 6%
Women’s Ministry Pastor, Director or Leader 4%
Other 27%
User Church Denomination
Baptist, Southern 7%
Baptist, Other 9%
Christian Church/Church of Christ/Disciples of Christ 5%
Lutheran 1%
Methodist/Free Methodist 4%
Pentecostal/Charismatic 32%
Reformed/Presbyterian 4%
Nazarene/Wesleyan 1%
Non-Denominational/Evangelical 14%
Other 24%
User’s Church
Is Larger in size than the average church in America 65%
Averages more than 1,000 attendees 9%
User’s Education
Have a Doctorate Degree 8%
Have a Masters Degree 24%
Have a Bachelors Degree 36%
Plan to continue their Education 65%
Books, Conferences & Faith-based Movies
Buy more than 7 ministry-related books each year 53%
Attend 1-2 conferences per year 53%
Attend 3 or more conferences each year 27%
Watch a faith-based movie with the last year 93%
Recommend faith-based movies to their congregation 51%
User’s Behavior
Make or Influence Church Purchases 39%
Involved in Decision-making Process 72%
Have visited advertiser’s website for more information 58%
Considered purchasing or purchased a featured product or service 60%
Recommend resources to their congregation 96%
Would recommend ChurchLeaders to a colleague 97%
In the next 12 months , User’s churches will:
Add a new staff person 29%
Buy Books 46%
Consider a trip to the Holy Land 8%
Consider partnering with a para-church ministry (ie MOPS, Alpha, AWANA, etc.) 12%
Expand our current facility or build 36%
Host a special event at our church (ie Injoy, Crown Ministries, CCN) 27%
Launch a planned giving program 19%
Partner in planting a church 26%
Purchase audio-visual tools (ie software, videos, projection images) 36%
Purchase children/youth curriculum 38%
Purchase church supplies (communion supplies, bulletins, offering envelopes) 49%
Purchase furniture or capital improvements 22%
Purchase small group curriculum/bible studies 34%
Send a team on a short-term mission’s trip 30%
Send people to a conference 48.6%
Sponsor a child through a world relief ministry 13%


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