Personas help you reach the right people with the right message, but they only work if they're grounded in research.
Nonprofits exist to make the world a better place. But the mission needs funding. Here are eight best practices when it comes to fundraising.
How often should your organization post on social media? Here's some guidance for each of the major platforms.
For most marketing teams, resources are limited, and you want to use them well. Here are four marketing strategy pitfalls you should avoid.