2018 promises to be a busier year than ever with the changing marketing landscape and increasing pressure for results. Here are 5 New Year's Resolutions you should make for a successful 2018: 1. Think Outside the Box We all tend to have favorite ways of doing things. Or maybe we’ve [...]
Are you satisfied with the results of your current marketing strategy? It’s been said that if you keep doing what you’ve always done, you’ll keep getting what you’ve always gotten. So, the way to get different results is to do things differently and the way to do things differently is [...]
Here are six tips that can help you escape the dismal 5% rate, climb toward and beyond a 20% rate, and accomplish your advertising goals.
Here are 7 critical tips for creating banner display ads that generate traffic.
A major problem advertisers have with digital advertising is they often fail to realize a return on their investment. This failure can be traced to their product, their message, their brand promise, or any number of other causes. One way to capture a return on an advertising investment is to [...]
Targeted traffic to your website can be hard-fought and expensive to capture. While quality traffic to your page can be accomplished by prompting a large number of visitors to click on an ad, that success can be undone by a poorly configured landing page. A well designed landing page will [...]
It is possible to generate a large amount of traffic that in the end is actually wasted. It can be wasted because the viewer may encounter a repulsive data capture form. It is important to spend the necessary time to create a capture form that greatly increases the likelihood that [...]
Instead of attempting to make a closed sale on the first contact – something that rarely happens – it is often better to pursue a digital relationship which will create long-term opportunities in ongoing sales or older digital engagement such as the solicitation of donations.
Shorter is better. Keep the text on the banner display ad short and to the point. Focus on church leaders’ felt needs. Use targeted messaging to the specific audience you want to reach. If you are targeting church leaders, say “Church Leaders.” If you are targeting worship leaders, say “Worship Leaders.” [...]
Money is made or lost on the subject lines of emails. A blast to 30,000 readers may bring a 5% open rate or a 20% open rate. When you are spending $2,200 on the email, a 4X difference in response can mean the difference between making and missing goal [...]