Shorter is better. Keep the text on the banner display ad short and to the point. Focus on church leaders’ felt needs. Use targeted messaging to the specific audience you want to reach. If you are targeting church leaders, say “Church Leaders.” If you are targeting worship leaders, say “Worship Leaders.” [...]

Email marketing can be a powerful lead generator. Outreach Media Group has processed thousands of emails targeted to church leaders. Some have had astronomical results; others, dismal. We want your organization to fit into the former category! Read on to learn how. Email marketing is a numbers game: It [...]

Are you stuck in the three-month or one-off media syndrome? Here are six reasons to develop a long-term media plan: Build Rapport: Consistent advertising establishes mindshare with readers. It creates the image that your organization is stable and has been in business for a long time. Put simply, consistent advertising builds [...]

A simple advertising campaign can cost thousands of dollars. Done right, it can lead to tens of thousands of dollars in increased sales and enhanced brand equity. Done wrong it can lead to the loss of revenue and even jobs. One of the simplest—and often most neglected—strategies for making [...]