Generating leads is one of the fundamental functions of marketing. Here are six ways your organization can attract them.
Here is a closer look at the major social media platforms, their strengths and weaknesses when it comes to digital advertising, and how they should fit into your overall marketing strategy.
Marketers are often told things like “be concise” or “simplify this.” Here's why simple marketing language is so important.
It never feels good when someone unsubscribes from your email list. But here are three reasons why it isn't always a bad thing.
In order to more effectively engage your email list, you may consider dividing your overall list into subgroups that can be targeted with unique messages. This is what’s called email segmentation, and it is a more effective strategy than many marketers realize.
Not all content is created equal. Here are four signs that your content marketing strategy may be in need of improvement.
Defining your target audience allows you to understand exactly who you’re talking to. Here are four ways to go about discovering who that is.
Here are five tips for responding to a negative comment in a way that can change the tone of the conversation.
Before you can connect with your audience, you need to have an audience. Here's how to grow one.
Good content marketing requires, well, lots of good content. Here are four reasons why blogging is essential for marketing.