What Is a Drip Campaign — and How Can It Help You?
Here's what you need to know about drip campaigns and how they can help you re-engage customers, build relationships, and continue growing a qualified audience.
Smile! How to Choose the Right Image for Your Ad Campaign
In our digital world, it's no wonder images have the power to attract or repel potential customers. But, how do you choose the right image to intrigue your audience and inspire them to action?
7 Common Digital Marketing Mistakes and How to Avoid Them
If you aren’t thinking about your digital marketing with the right mindset, you're likely to make the following mistakes, which will cost you business.
Are You Making These 4 Rookie Landing Page Mistakes?
A landing page strategy as part of your online presence is essential — that's why you need to avoid these 4 rookie mistakes when creating an effective path forward for your site visitors.
How to Run an Effective Re-Engagement Campaign for Email Subscribers
When you think about initiating an effective re-engagement campaign, it's best to first forget that you're even thinking in terms of email. Instead, ask yourself, What would I do to reconnect with someone I have a relationship with? Because that's what you have: a relationship with a person who happens to [...]
Click-Through Rates: 7 Ways to Get More Email Clicks
53% of email marketing professionals struggle with low click-through rates. Here's how to boost your email clicks.
5 Critical Steps to Get Qualified Leads From Email
There are big strategic differences in how you choose to develop relationships with subscribers through email. You can choose to send out a newsletter that contains a lot of general information and isn't effective, or you can choose to move subscribers to become a qualified leads.
Here’s How to Run an Effective A/B Test on Your Email Sends
If you're plagued by underperforming emails, it's important to learn whether an aspect of the email is affecting engagement. This is where an A/B test comes in.
Can You Ever Send Too Many Emails?
Ever wonder if it's possible to send too many emails to your audience? The answer is: "Yes!" Your email strategy isn't about overloading your subscribers' inboxes and keeping them full. You could end up with fewer subscribers and more unread emails doing that. As we've talked about in the past [...]
How to Create Simplicity in Email Marketing for Greater Click-Throughs
For effective email marketing, you want to create simplicity in email marketing. Why? To help your customers burn less mental energy. There is a focus needed when you read anything, and depending on the way that piece is written, the more focus you may need. Take, for example, a textbook [...]