Here’s How to Run an Effective A/B Test on Your Email Sends
If you're plagued by underperforming emails, it's important to learn whether an aspect of the email is affecting engagement. This is where an A/B test comes in.
Can You Ever Send Too Many Emails?
Ever wonder if it's possible to send too many emails to your audience? The answer is: "Yes!" Your email strategy isn't about overloading your subscribers' inboxes and keeping them full. You could end up with fewer subscribers and more unread emails doing that. As we've talked about in the past [...]
How to Create Simplicity in Email Marketing for Greater Click-Throughs
For effective email marketing, you want to create simplicity in email marketing. Why? To help your customers burn less mental energy. There is a focus needed when you read anything, and depending on the way that piece is written, the more focus you may need. Take, for example, a textbook [...]
How to Create an Email Welcome Stream That Works
When a new subscriber opts in to your email list, whether through downloading a free item or simply subscribing, one of their first impressions of you is through the email welcome stream they receive. At this point, they are highly engaged as they have chosen to connect with you. That [...]
How to Use Story-Driven Emails to Increase Engagement by 22 Times
With so many people using email, why aren't you getting the open rates you want? Simply put, it is because you aren't using story-driven emails. While the above quote doesn't directly discuss emails or your email strategy, the idea still holds because email content is marketing material. And the key [...]
How to Build Your Page Authority to Increase Website Traffic
Page authority is an essential factor in the behind-the-scenes Google algorithm, and maximizing your site to get the attention of Google means more traffic to your site. That's why page authority is something you want to understand and think about when creating any website content. The difference between domain authority and [...]
5 Secrets You Need to Know to Drive Organic Traffic to Your Website
You probably already understand the difference between paid and organic traffic. Paid traffic comes from the paid advertising you do with the specific outcome of getting people to download your eBook or visit your website by clicking on the link in the ad. Organic traffic is what finds you naturally [...]
How to Build a Solid List of Keywords for Increased Site Traffic
Stop and for a moment, imagine yourself standing in the Library of Congress surrounded by thousands of books. You are looking for one book on a specific topic, and yet you have no idea how to find that book in the sea of books in front of you. So you [...]
Google Algorithm Changes and How They Impact Your Website
You may not realize that the Google algorithm is what determines which information is presented back to a user when they search on the web. Google is always looking at whether the information they serve back to that user is the best it can be. That's why it is important [...]
How to Use Backlinks and Canonical Tags to Increase Site Traffic
Backlinks and canonical tags impact your SEO rankings within Google so they are two important things to understand. They both serve different purposes in regard to adding to your site’s overall ranking so it is best to consider each of them separately. What is a backlink? Someone once said, “All [...]