Outreach Media Group offers a broad collection of advertising products to help you effectively connect with your target audience. Use the “Jump to section” links or scroll down to view the submission specifications and tips for our different media options.
Online Ad Specs
Display banner advertising is an excellent way to brand your company name and help build awareness of the product/service you offer. Banner advertising is an integral part of a long-term marketing campaign.
Research shows that customers buy from those companies they’re familiar with. Banner advertising is a way to build familiarity with your target audience. The more they see your name, the more familiar they become and the more comfortable they will be with making a buying decision.
Another reason to love display banner ads:
Display banner ads are also a great way to test your messaging. The slightest tweak to messaging can mean the difference between a 0.04% and a 0.16% click rate. Before investing in more expensive advertising options like emails and magazine ads, you can test—and retest—your messaging using banner ads. If you want to test messaging, we suggest that you provide three versions of your ad. We’ll run them for a week and then give you feedback based on the results.
|Name||Dimensions (px)||Max File Size||File Types|
|Showcase or Window Display Banner Ad||300 x 250||40kb||.jpg, .gif, .swf*|
|Billboard Banner Ad||970 x 250||60kb||.jpg, .gif, .swf*|
|Half Page Banner Ad||300 x 600||60kb||.jpg, .gif, .swf*|
|Mobile Adhesion Banner Ad||100 x 100 plus text1||10kb||static .jpg, .gif|
|1Text Limits: Header Text: 15 Characters, Offer Message: 30 Characters, Call to Action: 15 Characters|
|Mobile Adhesion (SermonCentral only)||320 x 100||20kb||.jpg|
|In-Browser Takeover Hover Ad2||550 x 350||50kb||.jpg|
|2Variable – email us for details at [email protected]|
|Tower Ad||200 x 1200||75kb||.jpg, .gif, .swf*|
*Any animation in ads is limited to 15 seconds, but may be restarted by the user. For mobile ads, animation is not allowed and a static image must be provided.
All dimensions listed are width x height in pixels.
or call 866-322-1892
Dedicated Email Blast Ad Specs
Deliver these items six (6) business days before send date.
Please submit FINAL artwork/material. If you need to resubmit artwork after it has been processed for approval, there will be an $85 reprocessing fee. *Advertisers are responsible for the proper format and optimization of the materials they submit.
- HTML file
- Subject line
- Zipped folder containing all images (required). We upload the images from your email to our server.
- Text backing (optional)
- Maximum width: 600 pixels
- Recommended length: 600 to 800 pixels
- Maximum collective images size: 300 kb
- Use inline CSS styles
- No image maps; slice the image, put into tables
- Must be optimized for Outlook 2003, 2007
or call 866-322-1892
Layout and Design
- Maximum Dimensions. Recommended maximum dimensions: 600 x 600–800 pixels. Maximum width is 600px but can be greater in length. This ensures the email looks overall acceptable across multiple email platforms.
- Responsive/Mobile-Optimized Designs. We do accept mobile optimized/responsive blasts. With the increase of the mobile audience, we recommend designing your blast with that in mind. Be sure to test your HTML email before submitting the final artwork.
- Easily Clickable. Increase your click-through rate and customer satisfaction with “call to action” buttons and links that are large and easy for the user to find.
- Keep it Simple. Simpler designs, such as a single column, work well across more platforms. The more complicated the design, the more you need to test and debug.
- Use In-line CSS styles. Always use inline CSS styles rather than classes.
- Use Basic HTML Tables. In order to have your email blast work across the many different email browsers and clients, use basic HTML tables. Most of the complicated code that works on websites does NOT work in an HTML blast. For example, divs and shortcodes do NOT work at all in certain email browsers.
- Don’t Use Coding Shortcuts. For example, when styling CSS, set each property rather than grouped together in one shortcut code (i.e. use “border-width:5px; border-style:solid; border-color:#000000;” rather than “border: 5px solid red;”). For both HTML and CSS, use all 6 hexadecimal numbers instead of just three for a shortcut (#ffffff and #000000 would be correct, rather than #fff and #000).
- Avoid Colspans. When building your blast with tables, avoid using colspans (column spans that show up as colspan=””) as it usually renders differently for each email client and could “break” your blast.
- Test Your Blast. Be sure to check and test your blast before you submit. All submissions should be final artwork.
Images and Backgrounds
- Maximum Collective File Size. Recommended collective size of all image files: 40kb. Keeping the image size low keeps our emails loading quickly. Maximum collective size of all image files: 300kb (required). Note: Email will be returned for rework if collective image file size is over 300kb.
- Avoid Background Images. Background images are not fully supported across email clients and will not display for all users.
- Avoid Image Maps. Image maps rely on technology that is not supported in many email browsers. This means that some subscribers may not even be able to click on your email at all. Instead of using an image map, slice up the image and place it in a table (an easy option in most design software). This will also increase the deliverability and response of your email.
- Animated Gifs. Be aware that animated gifs are not fully supported across email platforms, and most will display only the first frame of the animation.
- Be Careful With Spliced Images. If you have a larger image that is spliced and placed into your HTML using table cells or img tags right next to each other you will need to test thoroughly. Some email clients may add extra space between your images. Using “display: block” in your style code can usually remedy this.
Optimizing and Deliverability
- Responsive/Mobile-Optimized Designs. We do accept mobile optimized/responsive blasts. With the increase of the mobile audience, we recommend designing your blast with that in mind. Here are some articles and resources to help you get started:
- “Mobile-Friendly” Designs. Even if you don’t have the resources to build a “responsive” blast, there are some simple steps to make your email blast more accessible to users on their mobile devices:
- Make sure your text is large and easy to read.
- Make sure your images are clear with a small file size (and no wider than 600px)
- Make your layout simple, such as a single column
- Make all of your buttons at least 44-46 pixels wide and tall for easy finger-tapping
- Increase Deliverability. We comply with CAN-SPAM legislation and run a spam check on every email before sending it out. If your email triggers a high rating, we will work with you to make necessary adjustments.
- Increase ROI. For tips on how to increase the ROI on your email blast, read these articles:
*Advertisers are responsible for the proper format and optimization of the materials they submit.
Print Magazine Ad Specs
Outreach magazine is published bi-monthly with an additional special Top 100 Issue published every fall that covers America’s largest and fastest-growing churches.
The magazine is distributed nationwide. Magazine ads are full-color and options include limited 1/3, 1/2, and 2/3 vertical ad pages, plus half-page horizontal, full-page and two-page spreads (double-trucks). Special placement is available across from specific departments. Specialty-advertising options are also available in the Top 100 issue. Please contact a National Media Consultant for more details.
Accepted File Formats
- Press-ready PDFs with all fonts embedded.
- Flattened CMYK Adobe Photoshop (.PSD) or Illustrator (.PDF or .EPS) with all fonts outlined.
Sizing Specs and Design Templates
Digital Magazine Ad Specs
Ministry Tech is a PDF magazine published monthly and delivered to subscribers’ email box.
PDFs with all fonts/links embedded. Bleed ads must be supplied with crop marks (please make sure that crop marks are not visible within the bleed or print area).
Accepted File Formats
- Print quality PDFs with all fonts/links embedded. Bleed ads must be supplied with crop marks (please make sure that crop marks are not visible within the bleed or print area) and a 1/8” bleed area outside of crop marks. (It is not recommended to save PDFs at web or “smallest file size” settings.)
- TIFF or JPEG files are acceptable with a minimum resolution of 300 dpi.
- Microsoft Word files must be saved as and sent in PDF or TIFF format. Native Word files are not acceptable.
Bleed Ads: Center live image area horizontally and vertically between bleed dimensions.
Partial Page Bleed Ads: Provide bleed on all 4 sides of ad to allow ad to be placed on either a right hand or left hand page, and either top or bottom of the page when ads are stacked.
Non-Bleed Ads: Use only live image area dimensions for ad size.
Full Page, Bleed Ad
- Live: 7.319” x 9.819”
- Bleed: 8.894” x 11.394”
Full Page Non-Bleed Ad
- Live: 7.319″ x 9.819″
- No Bleed
2/3 Page Bleed Ad
- Live: 4.904″ x 9.819″
- Bleed: 5.801″ x 11.394″
2/3 Page Non-Bleed Ad
- Live: 4.817″ x 9.819″
- No Bleed
1/2 Page Bleed Ad
- Live: 7.319″ x 4.816″
- Bleed: 8.894″ x 5.603″
1/2 Page Non-Bleed Ad
- Live: 7.319″ x 4.816″
- No Bleed
1/3 Page Non-Bleed Ad
- Live: 4.817″ x 6.705″
- No Bleed
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