Display banner advertising is an excellent way to brand your company name and help build awareness of the product/service you offer. Banner advertising is an integral part of a long-term marketing campaign.
Research shows that customers buy from those companies they’re familiar with. Banner advertising is a way to build familiarity with your target audience. The more they see your name, the more familiar they become and the more comfortable they will be with making a buying decision.
Another reason to love display banner ads:
Display banner ads are also a great way to test your messaging. The slightest tweak to messaging can mean the difference between a 0.04% and a 0.16% click rate. Before investing in more expensive advertising options like emails and magazine ads, you can test—and retest—your messaging using banner ads. If you want to test messaging, we suggest that you provide two versions of your ad. We can run them for a week and then give you feedback based on the results.