3 Reasons Why Email Unsubscribes Are a Good Thing
It never feels good when someone unsubscribes from your email list. But here are three reasons why it isn't always a bad thing.
How To Segment Email Lists Effectively
In order to more effectively engage your email list, you may consider dividing your overall list into subgroups that can be targeted with unique messages. This is what’s called email segmentation, and it is a more effective strategy than many marketers realize.
How to Define Your Brand Message
Sometimes, having a well-defined brand message makes a bigger impact on sales than the price or even the quality of your products.
4 Marks of a Bad Content Marketing Strategy
Not all content is created equal. Here are four signs that your content marketing strategy may be in need of improvement.