Does Your Company Talk About Itself Too Much?
Your audience is interested in what you can help them to do. Show them that you understand what they're struggling with and that you have a solution.
3 Tips for Choosing the Right Hashtag
Social media hashtags are one of the biggest opportunities to connect with your audience. Here are 3 tips for choosing the right hashtags for your brand.
5 Steps to Create Your Content Strategy
Anyone can create content, but if you want it to be effective, you need to start with a content strategy. Here are five steps to creat one.
12 Tips for Staying Out of the Spam Folder
Staying out of the spam folder is ultimately about treating your subscribers right. Here are 12 tips to help you avoid the spam folder and follow email best practices.
How Smart Content Helps People Discover Your Business
You don’t have to be an SEO pro to make your business more discoverable. You can create smart content by understanding your customers.
Is Your Website Turning Into a Ghost Town?
A lot of websites have a problem that doesn’t get much attention: dead pages. These are pages nobody ever visits—and you may not even be aware they exist. Some dead pages are so outdated you wouldn’t want anyone to see them. They might be based on old data, use terms [...]
The Danger of Using Jargon in Your Marketing
Most ideas can usually be explained with simple language everyone understands, but many marketers rely on their industry’s jargon out of convenience: it quickly communicates the concept you want to convey.
Are You Making It Too Hard to Gain New Leads?
A bad lead capture form will kill your conversion rates. Asking for too big of a commitment upfront will cause visitors to bounce without filling out your form. And that’s wasting a lot of traffic that might’ve converted down the road. It’s not as simple as making sure the entire [...]
5 Ways to Use Retargeting Ads
Retargeting ads are one of the more fascinating types of digital ads you can use to drive traffic to your website. We’ve all seen ads follow us across sites and apps to show us the products we just viewed. But retargeting ads are a lot more versatile than that. Since [...]
4 Reasons You Should Invest in Branding
The value of branding is intangible. But if you care about how your brand is positioned in your market and what consumers think of you (or whether they think of you at all), branding is a crucial investment. It may seem strange to dwell on the significance of colors, imagery, [...]