Ryan Nelson

About Ryan Nelson

Ryan Nelson is a writer for Overthink Group, where he helps brands tell their stories and climb search engine results pages. He also teaches people about the Bible on OverviewBible.com.

Is Your Website Turning Into a Ghost Town?

A lot of websites have a problem that doesn’t get much attention: dead pages. These are pages nobody ever visits—and you may not even be aware they exist. Some dead pages are so outdated you wouldn’t want anyone to see them. They might be based on old data, use terms [...]

2021-08-25T19:39:08+00:00

Are You Making It Too Hard to Gain New Leads?

A bad lead capture form will kill your conversion rates. Asking for too big of a commitment upfront will cause visitors to bounce without filling out your form. And that’s wasting a lot of traffic that might’ve converted down the road. It’s not as simple as making sure the entire [...]

2021-05-03T21:08:48+00:00

5 Ways to Use Retargeting Ads

Retargeting ads are one of the more fascinating types of digital ads you can use to drive traffic to your website. We’ve all seen ads follow us across sites and apps to show us the products we just viewed. But retargeting ads are a lot more versatile than that.  Since [...]

2021-03-02T22:31:30+00:00

4 Reasons You Should Invest in Branding

The value of branding is intangible. But if you care about how your brand is positioned in your market and what consumers think of you (or whether they think of you at all), branding is a crucial investment. It may seem strange to dwell on the significance of colors, imagery, [...]

2021-02-23T22:29:02+00:00