Ryan Nelson

About Ryan Nelson

Ryan Nelson is a writer for Overthink Group, where he helps brands tell their stories and climb search engine results pages. He also teaches people about the Bible on OverviewBible.com.

4 Tips for Creating Better Lead Magnets

If you don’t create high quality lead magnets, it doesn’t matter how good your ad assets are. Your offer will be less compelling, and your leads will be less engaged with your future messaging. Every lead magnet you send also teaches people what to expect from you. So low-quality lead [...]

2020-07-02T03:11:09+00:00

3 Reasons to Start Sending a Regular Newsletter

A lot of brands have an email newsletter of some kind. Maybe you email donors once a quarter to share stories about the people you’ve helped, thank your supporters, and ask for more donations. Or you share about product updates or new releases. That’s fine. But it’s just scratching the [...]

2020-06-18T16:55:40+00:00

Is Your Website Turning Into a Ghost Town?

A lot of websites have a problem that doesn’t get much attention: dead pages. These are pages nobody ever visits—and you may not even be aware they exist. Some dead pages are so outdated you wouldn’t want anyone to see them. They might be based on old data, use terms [...]

2020-06-11T16:41:27+00:00

5 Types of Emails You Should Be Sending Right Now

You put a lot of work into your advertising campaigns. You create lead magnets, optimize landing pages, produce assets, and fine-tune your pitch. But if you want to get the most from all that work, your campaign needs an effective email strategy, too. Because leads don’t behave like customers. Making [...]

2020-05-14T16:24:39+00:00

4 Tips for Marketing to Church Leaders

Marketing to pastors, ministry directors, and other Christian leaders can be tricky. Whether you’re a faith-based organization or you simply have a product or service that benefits church leaders, this is a group of influential people, and it’s important to get your messaging right. Here are four tips for how [...]

2020-05-07T16:37:22+00:00

5 Creative Ways to Use Print Ads

Print ads give your designers and marketers a lot of room to get creative. But what’s the best way to use all that space? Some print ads are successful because they blur the line between advertising and content. This is often easier to do in print than digital because readers [...]

2020-04-23T20:07:09+00:00

7 Types of Lead Magnets You Should Use

If you want people to give you their contact information, you have to give them something valuable in return. In the world of content marketing, when you offer something to generate leads, it’s called a “lead magnet” (we call them premiums). A lot of brands have a suite of lead [...]

2020-04-23T20:07:25+00:00

3 Types of Pages Your Website Needs in 2020

The vast majority of organizations have websites. But most aren’t using them to their full potential. Whether you’ve had a website for decades or you just launched yours last week, odds are you’re missing some crucial pages your customers need to discover your brand, research your solutions, and get what [...]

2020-03-12T16:48:34+00:00

5 Steps to Create Your Content Strategy

Anyone can create content. But if you want your blog, newsletter, YouTube channel, podcast, magazine, or social media accounts to be effective, you need to start with a content strategy. And that’s not so easy. Your strategy gives every piece of content a job, so you’ll always have a thoughtful [...]

2020-04-23T20:17:33+00:00

5 Questions to Ask About Your Website

A website is never really “done.” There are always things to add, remove, refresh, and improve in order to make it more valuable to your organization and your audience. But it’s often hard to know what to change and how to prioritize updates. As you start making plans for the [...]

2020-01-30T17:51:41+00:00