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  • A/B test

How to Run an Effective A/B Test on Your Email Sends

If you're plagued by underperforming emails, it's important to learn whether an aspect of the email is affecting engagement. This is where an A/B test comes in.

Outreach Media Group2022-05-25T17:31:57+00:00
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  • leads

6 Ways to Generate Leads

Generating leads is one of the fundamental functions of marketing. Here are six ways your organization can attract them.

Outreach Media Group2022-05-18T22:51:27+00:00
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  • digital ads

Which Social Media Platform is Best for Digital Ads?

Here is a closer look at the major social media platforms, their strengths and weaknesses when it comes to digital advertising, and how they should fit into your overall marketing strategy.

Outreach Media Group2022-05-11T19:43:02+00:00
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  • simple marketing language

Simple Marketing Language: The Secret Sauce in Effective Marketing

Marketers are often told things like “be concise” or “simplify this.” Here's why simple marketing language is so important.

Outreach Media Group2022-05-04T21:19:54+00:00
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