Email marketing can be a powerful lead generator. Outreach Media Group has processed thousands of emails targeted to church leaders. Some have had astronomical results; others, dismal. We want your organization to fit into the former category! Read on to learn how. Email marketing is a numbers game: It [...]
Are you stuck in the three-month or one-off media syndrome? Here are six reasons to develop a long-term media plan: Build Rapport: Consistent advertising establishes mindshare with readers. It creates the image that your organization is stable and has been in business for a long time. Put simply, consistent advertising builds [...]
A simple advertising campaign can cost thousands of dollars. Done right, it can lead to tens of thousands of dollars in increased sales and enhanced brand equity. Done wrong it can lead to the loss of revenue and even jobs. One of the simplest—and often most neglected—strategies for making [...]
Targeted traffic to your website can be hard-fought and expensive to capture. Success can be partially accomplished by prompting a large number of visitors to click on an ad, only to be undone by a poorly configured landing page. Securing a return on investment in digital advertising is highly [...]
It doesn’t take much math to discover that ROI in online advertising can be evasive, particularly if you measure return on a sale completed in the same-user session that started with the click on an ad. So when advertising leads to a guaranteed loss, what’s to be concluded? Stop [...]
Online advertising can be expensive—and easy to waste! Watch the “12 Keys” video and download the eBook to discover valuable insights for multiplying and maximizing the results of your online advertising investment. A must for all advertisers! Download Your Free EBOOK