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Here are five reasons why QR codes should be an integral part of every marketing team's print marketing strategy.
Here is a closer look at the major social media platforms, their strengths and weaknesses when it comes to digital advertising, and how they should fit into your overall marketing strategy.
Great marketing copy is clear, compelling, and captivating. Here are eight tips for copywriters who want to take their skills to the next level.
Generating leads is one of the fundamental functions of marketing. Here are six ways your organization can attract them.
Here are three questions that expert marketers will always come back to when defining their marketing vision.
If you're plagued by underperforming emails, it's important to learn whether an aspect of the email is affecting engagement. This is where an A/B test comes in.
While equally important, the tactics for brand awareness and lead gen are vastly different from one another.
Here are five tips for responding to a negative comment in a way that can change the tone of the conversation.
Not all content is created equal. Here are four signs that your content marketing strategy may be in need of improvement.
Instagram is cornerstone a platform that every content marketer needs to take seriously. Here are seven things to know about Instagram marketing.