Ray is about 35 years old, married, and has school-aged children. He listens to the radio, reads Christian magazines, and keeps up with the news and politics. He visits ChurchLeaders.com to read articles and gain insights for his worship ministry and leadership growth. He also wants to stay up-to-date on the issues impacting the church as a whole.
Ray is dedicated to his family and also well established in his church. He keeps an eye out for tools and resources that his church can use such as audio/visual equipment, leadership conferences, worship videos, software, and books. When he sees something on ChurchLeaders.com that fits the need, he is very likely to recommend it or try to find out more about it.
Rebecca is 30 years old and loves to lead worship at her church. She uses ChurchLeaders.com to find worship ideas and articles, keep up with the trends in her ministry, and to watch inspiring videos.
Rebecca attends 1-2 events a year and buys books to help her grow in her leadership role. Her church operates with a six-figure budget, and she usually makes recommendations for purchasing decisions. She especially values and engages with the resources she finds on ChurchLeaders.com.