On Facebook, 99 percent of people scroll past your ad without clicking. More than 90 percent of all content (blog posts, videos, webpages, etc.) gets no traffic from Google. And the average email has an open rate of 21 percent. In other words, the vast majority of marketing gets ignored [...]
It’s frustrating when you spend time and money building a list of leads, only to wind up with a bunch of subscribers who ignore all your emails. Email marketing can be incredibly effective, but a lot of brands make common mistakes that hurt their click-through rate (CTR). Thankfully, there are [...]
Why do people sign up for your email lists? Before you ever start writing a lead nurture campaign, you need to answer to this question. Relevancy is one of the most important factors to consider when emailing your list. You need to consider why your subscribers signed up, and what [...]