4 Reasons You Should Invest in Branding
If you care about how what consumers think of you (or whether they think of you at all), branding is crucial.
4 Reasons to Interlink Your Content
Remembering to always interlink your webpages seems like a minor detail, but it can make a huge impact.
6 Steps to Creating Audience Personas
Personas help you reach the right people with the right message, but they only work if they're grounded in research.
Why Ads and Content Are Better Together
Ads and content can complement each other, but organizations rarely take advantage of this synergy. Here's how ads and content work together.
6 New Year’s Resolutions Your Organization Needs to Make
New Year’s Day is the perfect time to reflect on how last year went and what you’d like to be different next year. For many people, New Year’s resolutions are a helpful way to make commitments to create change. So why shouldn’t they do the same for your organization? We’ve [...]
What Is a Buyer Persona—and Why Do You Need One?
Who’s your audience? Who are the people you want to talk to? Who buys your products, uses your services, or supports your mission? Most organizations have a broad understanding of who these people are. But with buyer personas, you can hone in on the specific groups of people you’re trying [...]
Why You Need to Grow Your Own Audience
The herculean task for any online organization or retailer is to create an audience out of the millions of everyday Internet users. Digital marketers do that through content marketing, advertising, search engine optimization (SEO), or social media. Growing an audience requires a lot of work, attention, and recalibration. And you [...]
4 Ways to Get the Right Traffic
A good sales funnel runs like a well-oiled machine. Leads go in, and customers come out. At the top of your funnel (TOFU), eye-catching content makes people aware of your brand. Mid-funnel (MOFU), your lead nurture campaigns help your audience develop a relationship with you and see your brand as [...]
Why Leads Don’t Behave Like Customers
Imagine you matched with someone on an online dating site, and their first message to you said, “Will you marry me?” Ridiculous, right? But many brands do this to their website visitors and new leads all the time. They make a sales pitch before their audience gets to know their [...]
Why Leads That Don’t Convert Are Still Valuable
Let’s say you just poured a ton of effort into an ad campaign. You selected a relevant audience. You chose the right lead magnet. And as a result, you got thousands of people to sign up for your email list. But then you sent a series of sales emails and [...]