6 Steps to Creating Audience Personas
Personas help you reach the right people with the right message, but they only work if they're grounded in research.
What Is a Buyer Persona—and Why Do You Need One?
Who’s your audience? Who are the people you want to talk to? Who buys your products, uses your services, or supports your mission? Most organizations have a broad understanding of who these people are. But with buyer personas, you can hone in on the specific groups of people you’re trying [...]