Personas help you reach the right people with the right message, but they only work if they're grounded in research.
You don’t have to be an SEO pro to make your business more discoverable. You can create smart content by understanding your customers.
Who’s your audience? Who are the people you want to talk to? Who buys your products, uses your services, or supports your mission? Most organizations have a broad understanding of who these people are. But with buyer personas, you can hone in on the specific groups of people you’re trying [...]