Women Are Church Leaders, Too

As an advertiser, you want your audience to see your ads and think, “Hey, this is for me!” You want to speak to their aspirations and problems so clearly that they feel like you understand them and your product or service can really help them. You want them to see [...]

2019-04-11T17:31:08+00:00

Are You Talking to This Major Influencer?

It’s easy to get focused on speaking directly to your target audience and forget the relationships that can impact their buying choices. If you’re trying to reach married men, you market to married men. If you’re trying to reach teens, you market to teens. But there’s someone else you might [...]

2019-04-11T15:49:27+00:00