How Pastors Help You Reach Your Ideal Audience

If you want to reach the Christian market, pastors need to be on your mind. Even if your product or service isn’t specifically for pastors, they have something every Christian organization craves: influence. Here’s how reaching pastors can directly benefit your brand. Pastors influence church members When a pastor recommends [...]


How to Write Emails That Get Clicks

Click-through-rate (CTR) is one of the best ways to measure how well an email performs. If people aren’t clicking on your email, something probably needs to change. There are countless tricks and gimmicks that may or may not improve your CTR. But we’re not going to talk about those. Instead, [...]


4 Reasons Print Advertising Is Still Important

It’s no secret that print advertising is declining. Magazine print ad revenue fell 16 percent in 2017. But what most people don’t realize is that this decline isn’t an indicator that print ads are becoming less effective. The reality is advertisers have more choices about how to spend their ad [...]