How to Run a Successful A/B Test

We’ve all seen someone rely on a huge assumption to push their idea forward. If I’m honest, I’ve done it myself plenty of times. Without an A/B test to prove which ideas actually produce better results, organizations often pursue ideas based on who champions them. A/B testing gives marketing teams [...]

2018-06-27T19:26:17+00:00

Why You Should Think Carefully About Where You Advertise

You have an overwhelming number of advertising options. So how do you ensure that you’re connecting with the best possible audience in the best possible ways? Today’s digital advertising heavily emphasizes the power of data—which is important, because it helps you connect with the right people and produce the most [...]

2019-08-23T21:08:27+00:00

Don’t Let Clutter Kill Your Conversion Rates

Low conversion rates could mean your landing page is poorly designed. Or that your pitch could use some work. Or that you’re not targeting the best audience. But sometimes it has nothing to do with the quality of your design or the clarity of your copy. Many landing pages don’t [...]

2018-06-27T21:13:21+00:00

3 Tips to Reach Your Audience in a Noisy World

Your audience is already drowning in videos, images, ads, and posts. You can’t just throw content online and hope for the best. Every minute, YouTube users upload hundreds of hours of video. Twitter users generate more than 300,000 tweets. And in 2017, more than 4,000 apps were added to the [...]

2018-06-27T21:29:04+00:00

How Pastors Influence Church Members

It’s easy to see how a pastor’s influence affects the way their church members read the Bible and understand their relationship with God. But their influence doesn’t stop with sermons. Pastors are deeply involved in the lives of the people you want to reach. As you focus on reaching pastors, [...]

2019-04-04T20:15:46+00:00