It’s a lot easier to be confident in your ideas when you can say, “We tested it. This messaging outperformed the others. This design increased conversions. This title got the most clicks.” A/B testing is a practice every marketing team should have in their toolkit. But while the concept is [...]
You have an overwhelming number of advertising options. So how do you ensure that you’re connecting with the best possible audience in the best possible ways? Today’s digital advertising heavily emphasizes the power of data—which is important, because it helps you connect with the right people and produce the most [...]
It takes a lot of work to design and build high-quality landing pages. So it’s frustrating when they don’t perform as well as you expected. But sometimes, low conversion rates aren’t a reflection on your copy, your design, or even your targeting. Sometimes low conversion rates are a sign that [...]
On Facebook, 99 percent of people scroll past your ad without clicking. More than 90 percent of all content (blog posts, videos, webpages, etc.) gets no traffic from Google. And the average email has an open rate of 21 percent. In other words, the vast majority of marketing gets ignored [...]
Pastors don’t often promote specific products or services from the pulpit. But when church members have questions about how to live out their faith, pastors tend to recommend the books, conferences, courses, advisors, organizations, and other resources they’re familiar with. If you want to reach Christian consumers, you should have [...]