How to Make Your Ads Look Like They Belong

Imagine you’re at a friend’s house for lunch. After you spend a few minutes catching up, a stranger opens the front door, sits down at the table, and leans into the conversation. That’s what it feels like when your ads look out of place on someone’s website. To the reader, [...]

2018-07-25T19:31:28+00:00

4 Ways You Should Test Your Subject Lines

When nobody opens your email, the subject line is the easiest culprit to blame. Odds are, most people who chose not to open your email still saw your subject line—and ignored it. A/B testing helps you learn what went wrong and what might work better in the future. Most of [...]

2018-09-26T18:23:18+00:00

4 Keys to Optimizing Your Facebook Ads

Optimization is about ensuring you’re getting the best possible result for the least amount of money, and it’s an essential part of digital advertising. It can make the difference between a campaign that costs you money and one that makes you money. And whatever your goals are, it’s hard to [...]

2018-07-11T19:33:55+00:00

5 Tips to Increase Your Email Open Rates

If nobody reads your emails, writing them is a waste of time. Who’s even seeing your marketing, let alone clicking through and taking the actions you want them to take? For some organizations, low open rates create a self-fulfilling prophecy: their email list isn’t performing well, so they don’t put [...]

2018-07-03T20:40:58+00:00