Imagine you’re at a friend’s house for lunch. After you spend a few minutes catching up, a stranger opens the front door, sits down at the table, and leans into the conversation. That’s what it feels like when your ads look out of place on someone’s website. To the reader, [...]
Want to improve your email performance? Never send out an email with only one subject line. If you test at least two ideas, you’ll ensure better results and learn more about what your audience responds to. But what if you can’t come up with another idea? Small tweaks like adding [...]
Optimization is about ensuring you’re getting the best possible result for the least amount of money, and it’s an essential part of digital advertising. It can make the difference between a campaign that costs you money and one that makes you money. And whatever your goals are, it’s hard to [...]
If nobody reads your emails, writing them is a waste of time. Who’s even seeing your marketing, let alone clicking through and taking the actions you want them to take? For some organizations, low open rates create a self-fulfilling prophecy: their email list isn’t performing well, so they don’t put [...]