The average goldfish has a nine-second attention span. The average Internet user has an eight-second attention span. That’s what your marketing is up against every time someone hits your landing page or opens your email. Your readers are literally less attentive than a goldfish. That’s not a criticism of how [...]
When you acquire new leads, you can’t just start blasting them with hard sells. They signed up for a reason—and a sales pitch wasn’t it. There was a problem your lead magnet promised to help them solve or a goal you said you could help them reach. You need [...]
Making a good sales pitch isn’t just about having the right message. It takes good timing, too. If you send a hard-sell email when your leads aren’t ready, it’s like picking an apple while it’s still just a blossom. Even though they might fall into the right demographics and they [...]