The Danger of Using Jargon in Your Marketing

Every industry has specialized vocabulary that describes its concepts, problems, products, services, tasks, and roles. Sometimes these are unique words that evolve from acronyms or concepts that other industries don’t deal with regularly. Other times, this specialized vocabulary might repurpose existing words in a new way. However it forms, this [...]

2018-09-24T19:52:04+00:00

Is Your Marketing Too Wordy?

The average goldfish has a nine-second attention span. The average Internet user has an eight-second attention span. That’s what your marketing is up against every time someone hits your landing page or opens your email. Your readers are literally less attentive than a goldfish. That’s not a criticism of how [...]

2018-09-26T15:27:59+00:00

What Should Your Nurture Campaign Look Like?

  When you acquire new leads, you can’t just start blasting them with hard sells. They signed up for a reason—and a sales pitch wasn’t it. There was a problem your lead magnet promised to help them solve or a goal you said you could help them reach.  You need [...]

2020-12-02T22:21:40+00:00

Stop Scaring Away Customers

Making a good sales pitch isn’t just about having the right message. It takes good timing, too.  If you send a hard-sell email when your leads aren’t ready, it’s like picking an apple while it’s still just a blossom. Even though they might fall into the right demographics and they [...]

2021-02-10T20:10:54+00:00