You’ve spent a lot of time and money generating leads. Each one offers a potential relationship with your brand—or even a sale. You don’t want to lose or abandon those leads if they might still lead to something worthwhile. Think of those leads like food items at the grocery store. [...]
No matter how effective your ads, landing pages, and emails are, some of your leads are going to disengage over time. It’s inevitable. And that’s why there’s a whole category of email campaigns dedicated to this problem: re-engagement campaigns. This specialized series of emails targets subscribers who haven’t opened an [...]
For years, bloggers were told that the key to a successful blog was a steady stream of content. So people created detailed content calendars and hopped on the content marketing treadmill. Many organizations are still on that treadmill, scrambling to crank out anywhere from one to several blog posts every [...]
A decade ago, reading email on your phone would have been considered a luxury. The iPhone just hadn’t been out for very long, and smartphones were far from ubiquitous. But today, depending on your industry and audience, 85 percent or more of the people you are trying to reach might [...]
Say your sales reps have a booth at a conference they’ve never been to before. They prepare to spend plenty of time introducing people to your brand, explaining what your organization does, and discussing how your product or service helps people. But before they even get started, everyone says, “Oh, [...]