6 Real Examples of Effective Print Ads

So, you’ve got a slot for a print ad in an upcoming magazine. You have a full page spread—maybe even two pages—to communicate a big idea, create positive associations with your brand, and drive results. There are no hard-and-fast rules about what your print ad should look like. You want [...]

2019-06-07T17:53:37+00:00

Is Your Landing Page Confusing Your Leads?

Imagine a friend invites you over for dinner, and you’ve never been to their house before. They give you their address and tell you how to navigate their apartment complex. But when you show up at the address, there’s no apartment complex. It’s a house. Even with the address right [...]

2019-06-07T15:21:41+00:00

4 Tips for Successful Print Ads

Designing print ads can be tricky. They’re often far larger than their digital counterparts, which means you have more space to work with—but it can easily feel like too much space. There’s also more at stake: once they go live, there’s no turning back. You can’t just pull a print [...]

2019-06-07T15:16:25+00:00

3 Tips for Choosing the Right Hashtag

Social media offers valuable opportunities to connect with your target audience in the places they spend their time. Used well, your social media accounts give your audience the feeling that you “get” them and understand their world. They show that your brand is relevant and influential within your niche. And [...]

2019-06-06T13:56:44+00:00

What Advertisers Need to Know about Implicit Memory

It’s notoriously difficult to measure the full value of print ads. It’s simply impossible to track every conversion or to measure the impact of exposing your audience to your brand. But that doesn’t mean print ads aren’t valuable. In fact, they play a vital role in branding, and psychology teaches [...]

2019-06-07T15:15:48+00:00