A website is never really “done.” There are always things to add, remove, refresh, and improve in order to make it more valuable to your organization and your audience. But it’s often hard to know what to change and how to prioritize updates. As you start making plans for the [...]
When it comes to best practices, the marketing world rarely experiences dramatic shifts. But every year, there are a handful of new insights we can use to better reach and engage our audiences. As you roll out your plans for this year, here are six stats to keep your marketing [...]
New Year’s Day is the perfect time to reflect on how last year went and what you’d like to be different next year. For many people, New Year’s resolutions are a helpful way to make commitments to create change. So why shouldn’t they do the same for your organization? We’ve [...]
A lot of people have been asking us: can you embed videos in email? Unfortunately, it’s a yes-or-no question without a yes-or-no answer. Technically the answer is yes . . . but more accurately: sort of. You can use an HTML 5 code to add a video to your email, [...]