It is possible to generate a large amount of traffic that in the end is actually wasted. It can be wasted because the viewer may encounter a repulsive data capture form. It is important to spend the necessary time to create a capture form that greatly increases the likelihood that [...]
Instead of attempting to make a closed sale on the first contact – something that rarely happens – it is often better to pursue a digital relationship which will create long-term opportunities in ongoing sales or older digital engagement such as the solicitation of donations.
Shorter is better. Keep the text on the banner display ad short and to the point. Focus on church leaders’ felt needs. Use targeted messaging to the specific audience you want to reach. If you are targeting church leaders, say “Church Leaders.” If you are targeting worship leaders, say “Worship Leaders.” [...]
Email marketing can be a powerful lead generator. Outreach Media Group has processed thousands of emails targeted to church leaders. Some have had astronomical results; others, dismal. We want your organization to fit into the former category! Read on to learn how. Email marketing is a numbers game: It [...]
Are you stuck in the three-month or one-off media syndrome? Here are six reasons to develop a long-term media plan: Build Rapport: Consistent advertising establishes mindshare with readers. It creates the image that your organization is stable and has been in business for a long time. Put simply, consistent advertising builds [...]
A simple advertising campaign can cost thousands of dollars. Done right, it can lead to tens of thousands of dollars in increased sales and enhanced brand equity. Done wrong it can lead to the loss of revenue and even jobs. One of the simplest—and often most neglected—strategies for making [...]
It doesn’t take much math to discover that ROI in online advertising can be evasive, particularly if you measure return on a sale completed in the same-user session that started with the click on an ad. So when advertising leads to a guaranteed loss, what’s to be concluded? Stop [...]
Online advertising can be expensive—and easy to waste! Watch the “12 Keys” video and download the eBook to discover valuable insights for multiplying and maximizing the results of your online advertising investment. A must for all advertisers! Download Your Free EBOOK