Branding

Resources to build and leverage your brand

5 Ways to Use Retargeting Ads

Retargeting ads are one of the more fascinating types of digital ads you can use to drive traffic to your website. We’ve all seen ads follow us across sites and apps to show us the products we just viewed. But retargeting ads are a lot more versatile than that.  Since [...]

2021-03-02T22:31:30+00:00

4 Reasons You Should Invest in Branding

The value of branding is intangible. But if you care about how your brand is positioned in your market and what consumers think of you (or whether they think of you at all), branding is a crucial investment. It may seem strange to dwell on the significance of colors, imagery, [...]

2021-02-23T22:29:02+00:00

Why Ads and Content Are Better Together

In many organizations, digital advertising and content marketing have little overlap. They require different skills and knowledge, so they’re often managed by distinct employees, teams, or even departments.  While content teams tend to produce lead magnets for the advertising team to use in lead generation, that’s usually where the coordination [...]

2021-01-27T20:37:23+00:00

4 Reasons to Consider Direct Mailing Right Now

Businesses have had to make a lot of difficult decisions this year. Organizations of all shapes and sizes have had to tighten their belts and adjust their budgets. Many brands are struggling to attract new customers and keep them engaged. As you consider strategies to reach your target audience, it [...]

2020-11-19T00:05:51+00:00

4 Tips for Marketing in 2021

No one was prepared for how disruptive this year has been. But whether you’re cautiously optimistic about 2021 or you’re hunkering down for another challenging year, there are some things you can have in mind now to ensure your marketing stays relevant and useful in the months ahead. Churches may [...]

2020-11-12T17:10:01+00:00

Google Ads vs. Facebook Ads: What’s the Difference?

As you think about how to divvy up your organization’s ad budget, it’s important to understand the strengths and weaknesses of your options. In the world of digital advertising, the two most popular platforms are Google Ads and Facebook Ads. If you and your organization haven’t used them in the [...]

2020-07-23T17:55:12+00:00

5 Questions to Ask About Your Website

A website is never really “done.” There are always things to add, remove, refresh, and improve in order to make it more valuable to your organization and your audience. But it’s often hard to know what to change and how to prioritize updates. As you start making plans for the [...]

2020-10-26T19:18:32+00:00