Lead Generation

Resources to build your customer base and generate leads

How to Choose the Right Button Text Every Time

Some marketers don’t put much thought into button text. Over time, most organizations wind up with a handful of buttons they use for everything. It’s convenient, but not strategic. Your button text is one of the most critical pieces of your call-to-action. It tells people what will happen if they [...]

2021-02-19T21:56:23+00:00

3 Ways Content Marketing Helps Increase Your Bottom Line

Digital advertising is highly scalable. If you want more leads, you just increase your spend to get more impressions, clicks, or conversions, or target another audience. But most brands don’t have an infinitely scalable budget. And a lot of organizations struggle to turn their leads into customers. That’s where content [...]

2020-03-23T22:54:25+00:00

Don’t Let Clutter Kill Your Conversion Rates

It takes a lot of work to design and build high-quality landing pages. So it’s frustrating when they don’t perform as well as you expected. But sometimes, low conversion rates aren’t a reflection on your copy, your design, or even your targeting. Sometimes low conversion rates are a sign that [...]

2020-12-09T21:57:34+00:00

What Is a Drip Campaign?

When someone clicks through your ad and signs up for your free offer, what happens next? Does their contact information sit in a queue, waiting for a sales rep to reach out? How many days pass before they hear from you? A lot of brands make the mistake of acquiring [...]

2020-05-21T00:46:01+00:00