Lead Generation
Resources to build your customer base and generate leads
Resources to build your customer base and generate leads
Some marketers don’t put much thought into button text. Over time, most organizations wind up with a handful of buttons they use for everything. It’s convenient, but not strategic. Your button text is one of the most critical pieces of your call-to-action. It tells people what will happen if they [...]
Your follow-up strategy can make or break your ad campaign. It doesn’t matter how low your cost per click was if your leads don’t convert. What you do after someone gives you their email can make all the difference. Wait too long to communicate with them, and they’ll forget how [...]
Digital advertising is highly scalable. If you want more leads, you just increase your spend to get more impressions, clicks, or conversions, or target another audience. But most brands don’t have an infinitely scalable budget. And a lot of organizations struggle to turn their leads into customers. That’s where content [...]
It takes a lot of work to design and build high-quality landing pages. So it’s frustrating when they don’t perform as well as you expected. But sometimes, low conversion rates aren’t a reflection on your copy, your design, or even your targeting. Sometimes low conversion rates are a sign that [...]
When someone signs up for your email list, that’s probably not the time to hit them with a sales pitch. They still need to get to know your brand. And you still need to earn their trust. Sure, a premature sales pitch will convert some of your leads. But it [...]
When someone clicks through your ad and signs up for your free offer, what happens next? Does their contact information sit in a queue, waiting for a sales rep to reach out? How many days pass before they hear from you? A lot of brands make the mistake of acquiring [...]