Reach the right people, drive conversions, and increase engagement with email, content, social media, video & more!
As you think about how to divvy up your organization’s ad budget, it’s important to understand the strengths and weaknesses of your options. In the world of digital advertising, the two most popular platforms are Google Ads and Facebook Ads. If you and your organization haven’t used them in the [...]
If you want your organization to get better at marketing, your team needs to immerse yourselves in best practices and new strategies. Whether you’re looking to get better at advertising, search engine optimization, social media, email, content marketing, or something else, there are brands and influencers who have dedicated themselves [...]
If you don’t create high quality lead magnets, it doesn’t matter how good your ad assets are. Your offer will be less compelling, and your leads will be less engaged with your future messaging. Every lead magnet you send also teaches people what to expect from you. So low-quality lead [...]
A lot of brands have an email newsletter of some kind. Maybe you email donors once a quarter to share stories about the people you’ve helped, thank your supporters, and ask for more donations. Or you share about product updates or new releases. That’s fine. But it’s just scratching the [...]
A lot of websites have a problem that doesn’t get much attention: dead pages. These are pages nobody ever visits—and you may not even be aware they exist. Some dead pages are so outdated you wouldn’t want anyone to see them. They might be based on old data, use terms [...]
You put a lot of work into your advertising campaigns. You create lead magnets, optimize landing pages, produce assets, and fine-tune your pitch. But if you want to get the most from all that work, your campaign needs an effective email strategy, too. Because leads don’t behave like customers. Making [...]
Marketing to pastors, ministry directors, and other Christian leaders can be tricky. Whether you’re a faith-based organization or you simply have a product or service that benefits church leaders, this is a group of influential people, and it’s important to get your messaging right. Here are four tips for how [...]
Print ads give your designers and marketers a lot of room to get creative. But what’s the best way to use all that space? Some print ads are successful because they blur the line between advertising and content. This is often easier to do in print than digital because readers [...]
If you want people to give you their contact information, you have to give them something valuable in return. In the world of content marketing, when you offer something to generate leads, it’s called a “lead magnet” (we call them premiums). A lot of brands have a suite of lead [...]
The vast majority of organizations have websites. But most aren’t using them to their full potential. Whether you’ve had a website for decades or you just launched yours last week, odds are you’re missing some crucial pages your customers need to discover your brand, research your solutions, and get what [...]