Marketing Resources Archives - Outreach Media Group

What Happens in 60 Seconds on the Internet?

In 1995, Newsweek ran an article claiming that all the hubbub about the Internet was overblown. It’s online communities couldn’t possibly replicate the benefits of face-to-face interactions, so “this trendy and oversold community” would never last. The author claimed online stores were overblown and that “my local mall does more [...]

Ryan Nelson 2019-09-19T16:33:04+00:00

Are Your Emails Trying to Do Too Much?

It’s pretty common to open an email and see several calls-to-action (CTAs) with separate links taking you to separate pages. But if your emails are underperforming, it could be a sign that you are diluting your message with too many CTAs. The more CTAs you have, the more spread out [...]

Ryan Nelson 2019-09-04T21:27:29+00:00

Which Is More Effective: Stories or Your Newsfeed?

It’s not just you. Facebook’s newsfeed is becoming less effective for brands. It’s getting harder to reach your audience for free. At the same time, an alternative to the newsfeed is continuing to gain traction and see engagement: stories. On Instagram and Facebook, stories are short posts that last for [...]

Ryan Nelson 2019-08-29T16:41:54+00:00

4 Ways to Get to Know Your Audience

“Know your audience” is a classic adage of sales and marketing. It’s key to crafting persuasive sales pitches and relevant content. The better you understand who you’re talking to, the better you can appeal to their interests, aspirations, and struggles. But what happens if you don’t know your audience? Maybe [...]

Ryan Nelson 2019-08-22T17:53:54+00:00

Why You Should Test Facebook’s Carousel Ads

Facebook’s carousel ads have been around since 2014, but many brands still aren’t familiar with them and don’t understand what makes them effective. These ads let you use multiple images and calls-to-action (CTAs) on a single ad. You can even link to multiple pages on your website. But digital advertising [...]

Ryan Nelson 2019-09-12T15:48:22+00:00

What are Instagram Stories, and Should You Use Them?

Instagram Stories are short, temporary videos which appear at the top of people's Instagram feeds, and more subtly in your profile, beside every post you share, and in your direct messages. If a story gains traction and catches on, you can also save it as a permanent “highlight” which remains [...]

Ryan Nelson 2019-08-15T17:46:50+00:00

12 Tips for Staying Out of the Spam Folder

Email used to be the Wild West of the Internet. Email lists were rivers, just waiting to be exploited in the search for gold, and the inbox was a lawless place—a free-for-all where anything was fair game. But people didn’t like being treated that way. So now we have spam [...]

Ryan Nelson 2019-07-19T19:47:04+00:00

Why Leads That Don’t Convert Are Still Valuable

Let’s say you just poured a ton of effort into an ad campaign. You selected a relevant audience. You chose the right lead magnet. And as a result, you got thousands of people to sign up for your email list. But then you sent a series of sales emails and [...]

Ryan Nelson 2019-07-10T15:00:12+00:00

6 Real Examples of Effective Print Ads

So, you’ve got a slot for a print ad in an upcoming magazine. You have a full page spread—maybe even two pages—to communicate a big idea, create positive associations with your brand, and drive results. There are no hard-and-fast rules about what your print ad should look like. You want [...]

Ryan Nelson 2019-06-07T17:53:37+00:00

Is Your Landing Page Confusing Your Leads?

Imagine a friend invites you over for dinner, and you’ve never been to their house before. They give you their address and tell you how to navigate their apartment complex. But when you show up at the address, there’s no apartment complex. It’s a house. Even with the address right [...]

Ryan Nelson 2019-06-07T15:21:41+00:00

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