All Marketing Resources

Reach the right people, drive conversions, and increase engagement with email, content, social media, video & more!

3 Signs You Need a Landing Page Builder

Most organizations are protective of their websites. Your URL represents one of your most valuable assets. It’s the place people go to learn about your business, and it’s a vital component of your sales engine. You don’t want everybody making changes to the company website. And anything that goes live [...]

2020-12-31T16:15:50+00:00

4 Reasons to Interlink Your Content

You’ve just created a brilliant blog post. It positions your brand as a thought leader in your industry, helps your customers solve a problem, and leads to a relevant call-to-action. The title is attention-grabbing and clear. There’s not a single typo. But you forgot something. You didn’t link this brilliant [...]

2020-12-17T18:19:31+00:00

4 Reasons to Consider Direct Mailing Right Now

Businesses have had to make a lot of difficult decisions this year. Organizations of all shapes and sizes have had to tighten their belts and adjust their budgets. Many brands are struggling to attract new customers and keep them engaged. As you consider strategies to reach your target audience, it [...]

2020-11-19T00:05:51+00:00

4 Tips for Marketing in 2021

No one was prepared for how disruptive this year has been. But whether you’re cautiously optimistic about 2021 or you’re hunkering down for another challenging year, there are some things you can have in mind now to ensure your marketing stays relevant and useful in the months ahead. Churches may [...]

2020-11-12T17:10:01+00:00

5 Clever Sources for Content Ideas

Whether you’re posting on social media, writing a newsletter, or thinking about new lead magnets, it helps to have a well of ideas you can draw from. But coming up with a steady stream of topics can be tough. That’s where it helps to have a variety of sources you [...]

2020-10-29T15:51:01+00:00

Are You Ignoring These Influencers in the Church?

Brands that want to reach pastors and other ministry leaders often forget about an important group of people they need to reach, too: volunteers. Volunteers don’t usually control budgets or make important decisions about curriculum, software, or other major church functions. But they tend to develop strong relationships with the [...]

2020-09-09T23:05:04+00:00

How to Get the Most from Your Drip Campaigns

Email drip campaigns (also known as nurture campaigns) help you maximize the value of your ads by keeping leads warm and preparing them for your sales pitch. Part of the appeal of these automated campaigns is that you can “set it and forget it.” Once you’ve created a nurture campaign [...]

2020-08-20T17:45:08+00:00

5 Ways “Show Don’t Tell” Works in Marketing

“Show don’t tell” isn’t just a principle for writers. It’s for marketers, too. In creative writing, “show don’t tell” challenges you to make readers experience what characters think and feel, instead of saying it. In marketing (especially content marketing), “show don’t tell” means helping your audience see the value of [...]

2020-08-13T18:13:25+00:00