How Pastors Help You Reach Your Ideal Audience

If you want to reach the Christian market, pastors need to be on your mind. Even if your product or service isn’t specifically for pastors, they have something every Christian organization craves: influence. Here’s how reaching pastors can directly benefit your brand. Pastors influence church members When a pastor recommends [...]

2018-04-24T17:23:25+00:00

How to Write Emails That Get Clicks

Click-through-rate (CTR) is one of the best ways to measure how well an email performs. If people aren’t clicking on your email, something probably needs to change. There are countless tricks and gimmicks that may or may not improve your CTR. But we’re not going to talk about those. Instead, [...]

2018-04-18T18:35:40+00:00

4 Reasons Print Advertising Is Still Important

It’s no secret that print advertising is declining. Magazine print ad revenue fell 16 percent in 2017. But what most people don’t realize is that this decline isn’t an indicator that print ads are becoming less effective. The reality is advertisers have more choices about how to spend their ad [...]

2018-04-24T16:47:51+00:00

Why Your Leads Need Consistent Messaging

Why do people sign up for your email lists? Before you ever start writing a lead nurture campaign, you need to answer to this question. Relevancy is one of the most important factors to consider when emailing your list. You need to consider why your subscribers signed up, and what [...]

2018-04-24T16:49:25+00:00

What Digital Advertisers Forget about Brand Awareness

"Brand awareness" isn’t a goal digital advertisers use much—it’s a lot harder to translate into dollars and conversions. But just because it’s harder to measure doesn’t mean it isn’t important. Branding still impacts your bottom line. Here’s how: Branded search traffic When people know who you are and what you [...]

2018-04-09T18:36:21+00:00

What Is a Drip Campaign?

You spend a lot of time, effort, and money to grow your email list. You promote ebooks, webinars, free trials, giveaways, and other content just to get people to subscribe. But what happens after they subscribe? You need to keep people engaged, or else all the work you did was [...]

2018-04-04T17:05:05+00:00

Why Doesn’t Google Show My Traffic?

Your traffic campaign is perfect. You’ve optimized your landing page to convert, your banners are pulling great CTRs, your webpage is set up for you to track your results through Google Analytics, and your vendor ad report says you’ve gotten 1,000 clicks! Everything is great! That is until you open [...]

2018-04-04T17:05:30+00:00

6 Ways to Keep Your Emails Cutting Edge

It’s no secret that more and more people are checking their email on their phones. The shift over the last few years has resulted in the majority of emails now being read on mobile devices. Here are six quick ways you can shift with the times and keep readers engaged [...]

2018-04-04T17:05:56+00:00