Reach the right people, drive conversions, and increase engagement with email, content, social media, video & more!
Email used to be the Wild West of the Internet. Email lists were rivers, just waiting to be exploited in the search for gold, and the inbox was a lawless place—a free-for-all where anything was fair game. But people didn’t like being treated that way. So now we have spam [...]
Let’s say you just poured a ton of effort into an ad campaign. You selected a relevant audience. You chose the right lead magnet. And as a result, you got thousands of people to sign up for your email list. But then you sent a series of sales emails and [...]
So, you’ve got a slot for a print ad in an upcoming magazine. You have a full page spread—maybe even two pages—to communicate a big idea, create positive associations with your brand, and drive results. There are no hard-and-fast rules about what your print ad should look like. You want [...]
Imagine a friend invites you over for dinner, and you’ve never been to their house before. They give you their address and tell you how to navigate their apartment complex. But when you show up at the address, there’s no apartment complex. It’s a house. Even with the address right [...]
Designing print ads can be tricky. They’re often far larger than their digital counterparts, which means you have more space to work with—but it can easily feel like too much space. There’s also more at stake: once they go live, there’s no turning back. You can’t just pull a print [...]
Social media offers valuable opportunities to connect with your target audience in the places they spend their time. Used well, your social media accounts give your audience the feeling that you “get” them and understand their world. They show that your brand is relevant and influential within your niche. And [...]
It’s notoriously difficult to measure the full value of print ads. It’s simply impossible to track every conversion or to measure the impact of exposing your audience to your brand. But that doesn’t mean print ads aren’t valuable. In fact, they play a vital role in branding, and psychology teaches [...]
It takes a lot of work to grow and maintain a healthy email list. It’s not just a megaphone for you to communicate with thousands of leads. It’s a community you’re responsible to nurture. And if you’re not careful, it can quickly become a ghost town, where despite all the [...]
Nearly a century ago, a team of psychologists led by Edward Thorndike discovered that when military officers evaluated soldiers on a variety of qualities, one rating would always affect the others. If a soldier was rated high for their physical appearance, they were also perceived as smarter, better leaders, and [...]
While reading content can feel like work, watching a video is effortless. Videos help you simplify complex information by visually representing concepts and letting your audience passively absorb your message. They’re one of the best ways for brands to engage their audience in ads and social media. But for many [...]