All Marketing Resources

Reach the right people, drive conversions, and increase engagement with email, content, social media, video & more!

How to Get the Right Information from Your Leads

When running a lead-generation campaign, you want there to be as few barriers as possible between your leads and your list. Whether you’re collecting email addresses, phone numbers, mailing addresses, or something else, you want clear, simple forms. The harder it is for people to sign up, the fewer leads [...]

2019-03-20T17:27:14+00:00

How to Follow-Up with Your New Leads

When you create an advertising campaign, it’s easy to focus on the parts that generate leads: the ad itself, your landing page, forms, etc. But creating leads is only half the battle. If you want your leads to actually convert and move down your marketing funnel or sales pipeline, you [...]

2019-03-13T21:19:21+00:00

Why You Need to Choose the Right Lead Magnet

You spend a lot of time trying to target the ideal audience for your lead generation campaigns. But once you find a good audience, you need the ideal offer for that audience. The right lead magnet makes your campaign a lot more effective. But choose the wrong one, and you’ll [...]

2019-02-21T16:38:44+00:00

How to Create Emotionally Captivating Subject Lines

People generally open your email for one of two reasons: They recognize and trust you. Your subject line sounded interesting. The only way to build trust is to increase brand awareness and consistently create valuable experiences for your leads and customers. But there are lots of strategies for writing interesting [...]

2019-02-14T13:28:39+00:00

How to Design a Winning Lead Magnet

We’ve all heard “the value is in the list” and we have discussed the importance of a drip campaign, and consistent messaging. But how do you build that list? Many times building your list with a free download called a “lead magnet” or “premium” makes the most sense. But how [...]

2019-02-11T21:29:29+00:00

How Emotions Influence Purchases

It’s nice to imagine that if you present the right facts and statistics, the sheer weight of your logical arguments will convince people to buy your product or service. But that’s not really how most people make purchasing decisions. While facts, logic, and statistics are important, emotions play a critical [...]

2019-02-07T14:57:15+00:00

How to Create a Re-Engagement Campaign

You’ve spent a lot of time and money generating leads. Each one offers a potential relationship with your brand—or even a sale. You don’t want to lose or abandon those leads if they might still lead to something worthwhile. Think of those leads like food items at the grocery store. [...]

2019-01-30T19:40:25+00:00

What Is a Re-Engagement Campaign?

Over time, email lists inevitably become less engaged. Some subscribers simply lose interest and stop opening your emails. When that happens, you have three choices: Keep emailing them, and let your open rate continue to decline Remove them from your email list Start a re-engagement campaign A re-engagement campaign is [...]

2019-01-31T15:30:15+00:00

How to Clean Up Your Blog

For years, bloggers were told that the key to a successful blog was a steady stream of content. So people created detailed content calendars and hopped on the content marketing treadmill. Many organizations are still on that treadmill, scrambling to crank out anywhere from one to several blog posts every [...]

2019-01-17T17:32:16+00:00