Branding
Resources to build and leverage your brand
4 Reasons to Consider Direct Mailing Right Now
Here are four reasons your brand should consider physical marketing through direct mailing, even in a digital world.
3 Truths About Design in Marketing
A winning marketing strategy involves more than great design. Nevertheless, graphic design is an essential weapon in a marketing team's arsenal.
How to Define Your Brand Message
Sometimes, having a well-defined brand message makes a bigger impact on sales than the price or even the quality of your products.
How Brand Awareness Is Different From Lead Gen and Why Both Are Important
While equally important, the tactics for brand awareness and lead gen are vastly different from one another.
Why Ads and Content Are Better Together
Ads and content can complement each other, but organizations rarely take advantage of this synergy. Here's how ads and content work together.
How Smart Content Helps People Discover Your Business
You don’t have to be an SEO pro to make your business more discoverable. You can create smart content by understanding your customers.
5 Ways to Use Retargeting Ads
Retargeting ads are one of the more fascinating types of digital ads you can use to drive traffic to your website. We’ve all seen ads follow us across sites and apps to show us the products we just viewed. But retargeting ads are a lot more versatile than that. Since [...]
4 Reasons You Should Invest in Branding
The value of branding is intangible. But if you care about how your brand is positioned in your market and what consumers think of you (or whether they think of you at all), branding is a crucial investment. It may seem strange to dwell on the significance of colors, imagery, [...]
4 Tips for Marketing in 2021
No one was prepared for how disruptive this year has been. But whether you’re cautiously optimistic about 2021 or you’re hunkering down for another challenging year, there are some things you can have in mind now to ensure your marketing stays relevant and useful in the months ahead. Churches may [...]
5 Common Advertising Mistakes (And How to Avoid Them)
When you have an idea for a campaign, from time to time, you may hear a colleague say, “We already tried that. It didn’t work.” But in advertising, if a campaign doesn’t produce the results you were expecting, that’s not always an indicator that it was a bad idea. Sometimes [...]