Resources to build and leverage your brand
As your brand explores what to do with your advertising budget, someone will inevitably ask, is print advertising still worth it? Why invest in print ads when you have so many great digital options? Digital advertising has some major strengths that print ads can’t replicate. It’s far easier to measure [...]
Banner ads have been around for more than 25 years. And while the way we think about digital advertising has changed a lot since then, banner ads remain one of the most popular ad formats. You have a lot of options when it comes to spending your ad budget. Between [...]
Not every advertising campaign has to directly move the needle and drive sales. Sometimes it’s more helpful to get your brand on people’s radar before working toward other goals. Brand awareness is hard to measure. But it certainly has value. Whether you’re launching a dedicated brand awareness campaign or simply [...]
Your traffic campaign is perfect. You’ve optimized your landing page to convert, your banners are pulling great CTRs, your webpage is set up for you to track your results through Google Analytics, and your vendor ad report says you’ve gotten 1,000 clicks! Everything is great! That is until you open [...]