Reach the right people, drive conversions, and increase engagement with email, content, social media, video & more!
Making a good sales pitch isn’t just about having the right message. It takes good timing, too. If you send a hard-sell email when your leads aren’t ready, it’s like picking an apple while it’s still just a blossom. Even though they might fall into the right demographics and they [...]
Optimization is the science of making your work as effective as possible. You strategically tweak and test your landing pages, emails, and ads to maximize a specific metric, such as clicks, conversions, or opens. And therein lies the problem with optimization: it can give you tunnel vision. Focusing too much [...]
As strange as it may sound, expertise can get in the way of your marketing. When you know a lot about a topic, it can be hard to talk to someone who knows nothing about it. Where do you even begin? How much do you have to explain? The challenge [...]
Some marketers don’t put much thought into button text. Over time, most organizations wind up with a handful of buttons they use for everything. It’s convenient, but not strategic. Your button text is one of the most critical pieces of your call-to-action. It tells people what will happen if they [...]
Your follow-up strategy can make or break your ad campaign. It doesn’t matter how low your cost per click was if your leads don’t convert. What you do after someone gives you their email can make all the difference. Wait too long to communicate with them, and they’ll forget how [...]
Imagine you’re at a friend’s house for lunch. After you spend a few minutes catching up, a stranger opens the front door, sits down at the table, and leans into the conversation. That’s what it feels like when your ads look out of place on someone’s website. To the reader, [...]
Want to improve your email performance? Never send out an email with only one subject line. If you test at least two ideas, you’ll ensure better results and learn more about what your audience responds to. But what if you can’t come up with another idea? Small tweaks like adding [...]
Optimization is about ensuring you’re getting the best possible result for the least amount of money, and it’s an essential part of digital advertising. It can make the difference between a campaign that costs you money and one that makes you money. And whatever your goals are, it’s hard to [...]
If nobody reads your emails, writing them is a waste of time. Who’s even seeing your marketing, let alone clicking through and taking the actions you want them to take? For some organizations, low open rates create a self-fulfilling prophecy: their email list isn’t performing well, so they don’t put [...]
When you send an email promoting your product or services, how many people does it go to? How many views does your average blog post get? What about social media? Your YouTube channel? If no one’s listening, it’s a lot harder to justify putting in the work to create great [...]