Social Media

Resources to engage and grow your audience on social media

Google Ads vs. Facebook Ads: What’s the Difference?

As you think about how to divvy up your organization’s ad budget, it’s important to understand the strengths and weaknesses of your options. In the world of digital advertising, the two most popular platforms are Google Ads and Facebook Ads. If you and your organization haven’t used them in the [...]

2020-07-23T17:55:12+00:00

6 Stats to Keep Your Marketing Sharp in 2020

When it comes to best practices, the marketing world rarely experiences dramatic shifts. But every year, there are a handful of new insights we can use to better reach and engage our audiences. As you roll out your plans for this year, here are six stats to keep your marketing [...]

2020-01-16T17:25:43+00:00

Which Is More Effective: Stories or Your Newsfeed?

It’s not just you. Facebook’s newsfeed is becoming less effective for brands. It’s getting harder to reach your audience for free. At the same time, an alternative to the newsfeed is continuing to gain traction and see engagement: stories. On Instagram and Facebook, stories are short posts that last for [...]

2020-04-23T20:18:06+00:00

Why You Should Test Facebook’s Carousel Ads

Facebook’s carousel ads have been around since 2014, but many brands still aren’t familiar with them and don’t understand what makes them effective. These ads let you use multiple images and calls-to-action (CTAs) on a single ad. You can even link to multiple pages on your website. But digital advertising [...]

2020-04-23T20:18:12+00:00