Resources to engage and grow your audience on social media
Social media offers valuable opportunities to connect with your target audience in the places they spend their time. Used well, your social media accounts give your audience the feeling that you “get” them and understand their world. They show that your brand is relevant and influential within your niche. And [...]
While reading content can feel like work, watching a video is effortless. Videos help you simplify complex information by visually representing concepts and letting your audience passively absorb your message. They’re one of the best ways for brands to engage their audience in ads and social media. But for many [...]
Next to Google, YouTube is the most popular website in the world. Incidentally, that also makes it the second most popular search engine. And it’s also a social network. From a marketing standpoint, YouTube is an incredibly unique platform. It’s a place where brands can build a following by regularly [...]
Images and videos should be a part of every social media team’s arsenal. You can certainly get by with text-only posts, but if you want your brand to stand out on Facebook, Instagram, Twitter, YouTube, Pinterest, or another platform, you have to create compelling visual posts, too. So what if [...]
Instagram has quickly become one of the world’s largest social media platforms. With more than 1 billion users worldwide and more than 100 million in the US, it’s no wonder businesses are using Instagram to connect with their target audience. But just because everyone is on it doesn’t mean it’s [...]
When Instagram first came on the scene in 2010, it was hard for most companies to imagine how it would be useful. The photo-focused social platform offered few opportunities for sales-centric marketing, and hashtags could only get you so far. But a lot has changed since then. All sorts of [...]
Creating videos is expensive. Even relatively low quality videos can take up a ton of time and resources to produce. A high-quality video could take weeks or even months of time from producers, directors, camera crew, editors, motion graphic artists, and actors, not to mention the costly equipment and software [...]
Facebook’s video ad specifications aren’t all that helpful when you’re trying to decide how long to make your ad. The minimum is one second. The maximum is 240 minutes. Your ad could be longer than The Lord of the Rings: The Two Towers Extended Edition (235 minutes) and still fit [...]
When your ads aren’t getting results, there are a lot of things that could be going on. Maybe you’ve targeted the wrong audience. Maybe your message is off—or too hard to understand. Maybe it’s just not visually appealing, or your images are competing with your message. A lot of issues [...]
Facebook is a place people go to kill time, keep up with friends, and follow their favorite brands—not to see your ads. But the more your ads imitate the things people actually enjoy about Facebook, the less they’ll feel like an unwanted interruption. The savviest digital advertisers are masters of [...]