Resources to engage and grow your audience on social media
When it comes to best practices, the marketing world rarely experiences dramatic shifts. But every year, there are a handful of new insights we can use to better reach and engage our audiences. As you roll out your plans for this year, here are six stats to keep your marketing [...]
It’s not just you. Facebook’s newsfeed is becoming less effective for brands. It’s getting harder to reach your audience for free. At the same time, an alternative to the newsfeed is continuing to gain traction and see engagement: stories. On Instagram and Facebook, stories are short posts that last for [...]
Facebook’s carousel ads have been around since 2014, but many brands still aren’t familiar with them and don’t understand what makes them effective. These ads let you use multiple images and calls-to-action (CTAs) on a single ad. You can even link to multiple pages on your website. But digital advertising [...]
Instagram Stories are short, temporary videos which appear at the top of people's Instagram feeds, and more subtly in your profile, beside every post you share, and in your direct messages. If a story gains traction and catches on, you can also save it as a permanent “highlight” which remains [...]
Social media offers valuable opportunities to connect with your target audience in the places they spend their time. Used well, your social media accounts give your audience the feeling that you “get” them and understand their world. They show that your brand is relevant and influential within your niche. And [...]
While reading content can feel like work, watching a video is effortless. Videos help you simplify complex information by visually representing concepts and letting your audience passively absorb your message. They’re one of the best ways for brands to engage their audience in ads and social media. But for many [...]
Next to Google, YouTube is the most popular website in the world. Incidentally, that also makes it the second most popular search engine. And it’s also a social network. From a marketing standpoint, YouTube is an incredibly unique platform. It’s a place where brands can build a following by regularly [...]
Images and videos should be a part of every social media team’s arsenal. You can certainly get by with text-only posts, but if you want your brand to stand out on Facebook, Instagram, Twitter, YouTube, Pinterest, or another platform, you have to create compelling visual posts, too. So what if [...]
Instagram has quickly become one of the world’s largest social media platforms. With more than 1 billion users worldwide and more than 100 million in the US, it’s no wonder businesses are using Instagram to connect with their target audience. But just because everyone is on it doesn’t mean it’s [...]
When Instagram first came on the scene in 2010, it was hard for most companies to imagine how it would be useful. The photo-focused social platform offered few opportunities for sales-centric marketing, and hashtags could only get you so far. But a lot has changed since then. All sorts of [...]