Material Specifications

Outreach Media Group offers a broad collection of advertising products to help you effectively connect with your target audience. Use the “Jump to section” links or scroll down to view the submission specifications and tips for our different media options.

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Online Specs

Email Specs

Magazine Print Specs

Digital Magazine Specs

Online Ad Specs

Banner Ads

Display banner advertising is an excellent way to brand your company name and help build awareness of the product/service you offer. Banner advertising is an integral part of a long-term marketing campaign.

Research shows that customers buy from those companies they’re familiar with. Banner advertising is a way to build familiarity with your target audience. The more they see your name, the more familiar they become and the more comfortable they will be with making a buying decision.

Another reason to love display banner ads:

Display banner ads are also a great way to test your messaging. The slightest tweak to messaging can mean the difference between a 0.04% and a 0.16% click rate. Before investing in more expensive advertising options like emails and magazine ads, you can test—and retest—your messaging using banner ads. If you want to test messaging, we suggest that you provide two versions of your ad. We can run them for a week and then give you feedback based on the results.

Name	Dimensions (px)	Max File Size	File Types
Showcase or Window Display Banner Ad	300 x 250	40kb	.jpg, .gif, .swf*
Billboard Banner Ad	970 x 250	60kb	.jpg, .gif, .swf*
Half Page Banner Ad	300 x 600	60kb	.jpg, .gif, .swf*
Mobile Adhesion (SermonCentral only)	320 x 100	20kb	.jpg
In-Browser Takeover Hover Ad¹	550 x 350	50kb	.jpg
¹Variable – email us for details at advertising@outreachmediagroup.com
Tower Ad	200 x 1200	75kb	.jpg, .gif, .swf*

*Any animation in ads is limited to 15 seconds, but may be restarted by the user. For mobile ads, animation is not allowed and a static image must be provided.

** Borders must be applied when there are large amounts of white or light colors in the background.

Name	Dimensions (px)	Max File Size	File Types
Small eNews Native Ad	562 x 375, text blurb, logo*	40kb	.jpg
Large eNews Native Ad	1200 x 628, text blurb, logo*	90kb	.jpg
Quote eNews Native Ad	750 x 750 (Quote)**	75kb	.jpg
* The image should only have your logo on it in one corner. Pictures that look like they blend with our content works best. Please include a text blurb to display below the image and your company logo. Your company logo should have a transparent background (a PNG file). If your logo is white, please provide a darker version for optimal display. (See example)
** For SermonQuotes only. Please provide a 750 x 750 image designed like a stylized quote. Use an actual quote or make an impactful statement. A small text call-to-action on the image is allowed (not a button), and please place your logo somewhere on the image. This is a newsletter of shareable quotes and your ad should fit in for the native look. (See example)

All dimensions listed are width x height in pixels.

Submit Online Ad Materials

or call 866-322-1892

Dedicated Email Blast Ad Specs

Delivery Checklist

Deliver these items six (6) business days before send date.
Please submit FINAL artwork/material. If you need to resubmit artwork after it has been processed for approval, there will be an $85 reprocessing fee. *Advertisers are responsible for the proper format and optimization of the materials they submit.

HTML file
Subject line
Zipped folder containing all images (required). We upload the images from your email to our server.
Text backing (optional)

*Advertisers are responsible for the proper format and optimization of the materials they submit.

Design Requirements

Maximum width: 600 pixels
Recommended length: 600 to 800 pixels
Maximum collective images size: 300 kb
Use inline CSS styles
No image maps; slice the image, put into tables
Must be optimized for Outlook 2003, 2007

Submit Email Blast Ad Materials

or call 866-322-1892

In-Depth Email Tips

Layout and Design

Maximum Dimensions. Recommended maximum dimensions: 600 x 600–800 pixels. Maximum width is 600px but can be greater in length. This ensures the email looks overall acceptable across multiple email platforms.
Responsive/Mobile-Optimized Designs. We do accept mobile optimized/responsive blasts. With the increase of the mobile audience, we recommend designing your blast with that in mind. Be sure to test your HTML email before submitting the final artwork.
Easily Clickable. Increase your click-through rate and customer satisfaction with “call to action” buttons and links that are large and easy for the user to find.
Keep it Simple. Simpler designs, such as a single column, work well across more platforms. The more complicated the design, the more you need to test and debug.

Coding

Use In-line CSS styles. Always use inline CSS styles rather than classes.
Use Basic HTML Tables. In order to have your email blast work across the many different email browsers and clients, use basic HTML tables. Most of the complicated code that works on websites does NOT work in an HTML blast. For example, divs and shortcodes do NOT work at all in certain email browsers.
Don’t Use Coding Shortcuts. For example, when styling CSS, set each property rather than grouped together in one shortcut code (i.e. use “border-width:5px; border-style:solid; border-color:#000000;” rather than “border: 5px solid red;”). For both HTML and CSS, use all 6 hexadecimal numbers instead of just three for a shortcut (#ffffff and #000000 would be correct, rather than #fff and #000).
Avoid Colspans. When building your blast with tables, avoid using colspans (column spans that show up as colspan=””) as it usually renders differently for each email client and could “break” your blast.
Test Your Blast. Be sure to check and test your blast before you submit. All submissions should be final artwork.

Images and Backgrounds

Maximum Collective File Size. Recommended collective size of all image files: 40kb. Keeping the image size low keeps our emails loading quickly. Maximum collective size of all image files: 300kb (required). Note: Email will be returned for rework if collective image file size is over 300kb.
Avoid Background Images. Background images are not fully supported across email clients and will not display for all users.
Avoid Image Maps. Image maps rely on technology that is not supported in many email browsers. This means that some subscribers may not even be able to click on your email at all. Instead of using an image map, slice up the image and place it in a table (an easy option in most design software). This will also increase the deliverability and response of your email.
Animated Gifs. Be aware that animated gifs are not fully supported across email platforms, and most will display only the first frame of the animation.
Be Careful With Spliced Images. If you have a larger image that is spliced and placed into your HTML using table cells or img tags right next to each other you will need to test thoroughly. Some email clients may add extra space between your images. Using “display: block” in your style code can usually remedy this.

Optimizing and Deliverability

Responsive/Mobile-Optimized Designs. We do accept mobile optimized/responsive blasts. With the increase of the mobile audience, we recommend designing your blast with that in mind. Here are some articles and resources to help you get started:

“Mobile-Friendly” Designs. Even if you don’t have the resources to build a “responsive” blast, there are some simple steps to make your email blast more accessible to users on their mobile devices:
1. Make sure your text is large and easy to read.
2. Make sure your images are clear with a small file size (and no wider than 600px)
3. Make your layout simple, such as a single column
4. Make all of your buttons at least 44-46 pixels wide and tall for easy finger-tapping
Increase Deliverability. We comply with CAN-SPAM legislation and run a spam check on every email before sending it out. If your email triggers a high rating, we will work with you to make necessary adjustments.
Increase ROI. For tips on how to increase the ROI on your email blast, read these articles:
- Church Email Marketing Tips: 5 Steps to Get the Biggest Bang for Your Buck
- 6 Tips for Writing Email Subject Lines that Engage and Electrify

*Advertisers are responsible for the proper format and optimization of the materials they submit.

Print Magazine Ad Specs

Outreach magazine is published bi-monthly, and has a special Outreach 100 issue published in Sept/Oct that covers America’s largest and fastest-growing churches.

The magazine is distributed nationwide. Magazine ads are full-color and options include limited 1/3, 1/2, and 2/3 vertical ad pages, plus half-page horizontal, full-page and two-page spreads (double-trucks). Special placement is available across from specific departments. Specialty-advertising options are also available in the Outreach 100 issue. Please contact a National Media Consultant for more details.