Online Banners – Material Specs
Congratulations on choosing a banner campaign! You understand the importance of branding, and we’re excited about getting your brand in front of our audience. Here are some great articles to check out to help you make the most of your ads: how to choose the right button text for your ad, or button color, and especially how to gear your landing page up for success.
We’re here for you every step of the way. If you have questions, concerns, or even need some ideas, please reach out to us!
Checklist
- 300×250 – 40kb
- 970×250 – 60kb
- 300×600 – 60kb
- Landing page url
You only need to include the sizes you purchased on your contract (not all sizes may apply), and be sure to always include a landing page url.
Details & Examples
Online Banners
| Name | Dimensions (px) | Max File Size | File Types | Examples |
|---|---|---|---|---|
| Medium Rectangle Banner Ad | 300 x 250 | 40 kb | .jpg, .gif, .swf* | |
| Billboard Banner Ad | 970 x 250 | 60 kb | .jpg, .gif, .swf* | |
| Half Page Banner Ad | 300 x 600 | 60 kb | .jpg, .gif, .swf* |
300×250 – Medium Rectangle Ad
Max file size – 40kb
File types – .jpg, .gif, .swf*
970×250 – Billboard Ad
Max file size – 60kb
File types – .jpg, .gif, .swf*
300×600 – Half Page Ad
Max file size – 60kb
File types – .jpg, .gif, .swf*
*Any animation in ads is limited to 15 seconds, but may be restarted by the user. For mobile ads, animation is not allowed and a static image must be provided.
** Borders must be applied when there are large amounts of white or light colors in the background.
*** For the MinistryTech Sponsorship, please only use the 3 banner size options above.
Specialty Banner Ads
| Name | Dimensions (px) | Max File Size | File Types | Add’l Requirements | Examples |
|---|---|---|---|---|---|
| Interstitial (Takeover) Ad | 550 x 350 | 50 kb | .jpg, .gif (static) | Do not include a link within the image to “close this offer”. | |
| Mobile Adhesion Ad | 320 x 100 | 20 kb | .jpg, .gif (static) |
550×350 – Interstitial (Takeover) Ad
Max file size – 50kb
File types – .jpg, .gif (static)
Note: Do not include a link within the image to “close this offer.”
200×1200 qty 2 – Tower Ads
Max file size – 75kb/each
File types – .jpg, .gif, .png
Note: 2 panels each sized at 200×1200 (right and left). The main message must be displayed in the top 650 pixels.
320×100 – Mobile Adhesion Ad
Max file size – 20kb
File types – .jpg, .gif (static)
Email your materials to webads@outreachmediagroup.com or use the online form below.