Cost for Traffic – Material Specs
Congratulations on picking a Cost for Traffic campaign! We’re looking forward to sending our audience to your landing page. Here are some great articles to check out to help people convert once they get there: how to choose the right button text for your ad, or button color, and especially how to gear your landing page up for success.
We’re here for you every step of the way. If you have questions, concerns, or even need some ideas, please reach out to us!
Checklist
Online Banners
- 300×250 – 40kb
- 970×250 – 60kb
- 300×600 – 60kb
- 320×100 – 20kb
- 550×350 – 50kb
- Landing page url
Enewsletter Sponsorship Ads
- Company logo (with transparent background)
- 50 word blurb
- A short headline (for the blurb)
- Landing page url
Details & Examples
Online Banners
| Name | Dimensions (px) | Max File Size | File Types | Examples |
|---|---|---|---|---|
| Medium Rectangle Banner Ad | 300 x 250 | 40 kb | .jpg, .gif, .swf* | |
| Billboard Banner Ad | 970 x 250 | 60 kb | .jpg, .gif, .swf* | |
| Half Page Banner Ad | 300 x 600 | 60 kb | .jpg, .gif, .swf* | |
| Mobile Adhesion Ad | 320 x 100 | 20 kb | .jpg, .gif (static) | |
| Interstitial (Takeover) Ad | 550 x 350 | 50 kb | .jpg, .gif (static) |
300×250 – Medium Rectangle Ad
Max file size – 40kb
File types – .jpg, .gif, .swf*
970×250 – Billboard Ad
Max file size – 60kb
File types – .jpg, .gif, .swf*
300×600 – Half Page Ad
Max file size – 60kb
File types – .jpg, .gif, .swf*
320×100 – Mobile Adhesion Ad
Max file size – 20kb
File types – .jpg, .gif (static)
550×350 – Interstitial (Takeover) Ad
Max file size – 50kb
File types – .jpg, .gif (static)
Note: Do not include a link within the image to “close this offer.”
* Any animation in ads is limited to 15 seconds, but may be restarted by the user. For mobile ads, animation is not allowed and a static image must be provided.
** Borders must be applied when there are large amounts of white or light colors in the background. For the 550×350, do not include a link within the image to “close this offer.”
Please Note: Not every banner size is guaranteed to be used in your campaign. Providing all sizes requested allows us to maximize your campaign.
Native Newsletter Ads
| Item |
Details |
|---|---|
| Company logo | .png file with transparent background |
| A short headline | A good rule of thumb is around 7 words or less |
| 50 word blurb | This is where you can provide a short pitch about what you can do for your readers. See here and here for some great tips on how to craft your message. |
Company Logo
Must have transparent background
File type: .png
A Short Headline
Approximately 7 words or less
50 Word Blurb
This is where you can provide a short pitch about what you can do for your readers. See here and here for some great tips on how to craft your message.
We take your copy and logo and craft native ads designed to drive traffic from our engaged newsletter readers. See the examples below to get an idea of what the finished product will look like.
Email your materials to webads@outreachmediagroup.com or use the online form below.
