While there are an infinite number of things that your marketing team could do if you had infinite time and resources, there are compelling reasons why blogging is one of the things your marketing team should do.
Good content marketing requires, well, lots of good content. Here are four reasons why blogging is essential for marketing.
For years, bloggers were told that the key to a successful blog was a steady stream of content. So people created detailed content calendars and hopped on the content marketing treadmill. Many organizations are still on that treadmill, scrambling to crank out anywhere from one to several blog posts every [...]