How Emotions Influence Purchases

It’s nice to imagine that if you present the right facts and statistics, the sheer weight of your logical arguments will convince people to buy your product or service. But that’s not really how most people make purchasing decisions. While facts, logic, and statistics are important, emotions play a critical [...]

2019-02-07T14:57:15+00:00

3 Underrated Benefits of Branding

Say your sales reps have a booth at a conference they’ve never been to before. They prepare to spend plenty of time introducing people to your brand, explaining what your organization does, and discussing how your product or service helps people. But before they even get started, everyone says, “Oh, [...]

2019-01-03T17:16:30+00:00

How to Use Stories to Build Your Brand

Every brand has a story. It’s the reason you exist. It’s what you do. It’s the problem you help your customers solve and the aspirations you empower them to fulfill. Maybe you inspire people to have a positive impact on their community. Or you equip pastors to lead their congregations. [...]

2018-12-05T22:37:00+00:00

What Is Native Advertising, and Should You Use It?

While most other forms of advertising disrupt a consumer’s reading or viewing experience in some way (like a forced a commercial break or a popup ad), native ads are designed to imitate the natural ways people expect to find content. Native ads blend in with the sites, apps, and platforms [...]

2018-11-14T18:45:15+00:00

Is Your Audience Working Too Hard to Understand You?

Nobody would be surprised if a pastor kept a Bible dictionary open while reading a theological commentary. When you read highly academic texts, you need tools to help you understand complex terms that the author doesn’t take the time to explain. But marketing isn’t academic, and your audience shouldn’t have [...]

2018-11-15T16:49:10+00:00

Why You Should Think Carefully about Where You Advertise

You have an overwhelming number of advertising options. So how do you ensure that you’re connecting with the best possible audience in the best possible ways? Today’s digital advertising heavily emphasizes the power of data—which is important, because it helps you connect with the right people and produce the most [...]

2018-11-15T16:41:24+00:00

What Digital Advertisers Forget about Brand Awareness

"Brand awareness" isn’t a goal digital advertisers use much—it’s a lot harder to translate into dollars and conversions. But just because it’s harder to measure doesn’t mean it isn’t important. Branding still impacts your bottom line. Here’s how: Branded search traffic When people know who you are and what you [...]

2018-07-05T21:17:58+00:00

5 Tips for a Successful 2018 in Marketing

2018 promises to be a busier year than ever with the changing marketing landscape and increasing pressure for results. Here are 5 New Year's Resolutions you should make for a successful 2018: 1. Think Outside the Box We all tend to have favorite ways of doing things. Or maybe we’ve [...]

2018-11-15T16:47:42+00:00