4 Reasons to Consider Direct Mailing Right Now

Businesses have had to make a lot of difficult decisions this year. Organizations of all shapes and sizes have had to tighten their belts and adjust their budgets. Many brands are struggling to attract new customers and keep them engaged. As you consider strategies to reach your target audience, it [...]

2020-11-19T00:05:51+00:00

4 Tips for Marketing in 2021

No one was prepared for how disruptive this year has been. But whether you’re cautiously optimistic about 2021 or you’re hunkering down for another challenging year, there are some things you can have in mind now to ensure your marketing stays relevant and useful in the months ahead. Churches may [...]

2020-11-12T17:10:01+00:00

5 Clever Sources for Content Ideas

Whether you’re posting on social media, writing a newsletter, or thinking about new lead magnets, it helps to have a well of ideas you can draw from. But coming up with a steady stream of topics can be tough. That’s where it helps to have a variety of sources you [...]

2020-10-29T15:51:01+00:00

5 Creative Ways to Use Print Ads

Print ads give your designers and marketers a lot of room to get creative. But what’s the best way to use all that space? Some print ads are successful because they blur the line between advertising and content. This is often easier to do in print than digital because readers [...]

2020-04-23T20:07:09+00:00

5 Questions to Ask About Your Website

A website is never really “done.” There are always things to add, remove, refresh, and improve in order to make it more valuable to your organization and your audience. But it’s often hard to know what to change and how to prioritize updates. As you start making plans for the [...]

2020-10-26T19:18:32+00:00

Is Print Advertising Still Worth It?

It's easy to track sales from digital ads. There's no mystery about your return-on-investment (ROI). And if an ad campaign doesn't produce the results you're expecting, there are lots of ways you can optimize it. Print ads don't work like that. You can create unique URLs and special landing pages, [...]

2019-11-07T17:21:55+00:00

How to Define Your Brand Message

Sometimes having a clear, well-defined brand message makes a bigger impact on sales than the price or even the quality of your products. Donald Miller puts it this way: “People don't buy the best products and services. They buy the ones they can understand the fastest.” With any given ad, [...]

2019-10-24T18:08:47+00:00