Marketers are often told things like “be concise” or “simplify this.” Here's why simple marketing language is so important.
If ads imitate what people enjoy about Facebook, they’ll feel like unwanted interruptions. Here's how to make ad content more engaging.
Here are 15 stats for social media marketers to pay attention to and what they might mean for your 2022 marketing strategy.
Your audience is interested in what you can help them to do. Show them that you understand what they're struggling with and that you have a solution.
As the end of 2021 draws closer, you may be considering the future of your content marketing strategy for 2022 and beyond. Here are three things to consider.
Ads and content can complement each other, but organizations rarely take advantage of this synergy. Here's how ads and content work together.
You don’t have to be an SEO pro to make your business more discoverable. You can create smart content by understanding your customers.
Content marketing is about creating value-added content for the market you've designated in your marketing strategy. Creating a ton of content that doesn't talk directly to and add value for your perfect person does nothing for your business.
No one was prepared for how disruptive this year has been. But whether you’re cautiously optimistic about 2021 or you’re hunkering down for another challenging year, there are some things you can have in mind now to ensure your marketing stays relevant and useful in the months ahead. Churches may [...]
When you have an idea for a campaign, from time to time, you may hear a colleague say, “We already tried that. It didn’t work.” But in advertising, if a campaign doesn’t produce the results you were expecting, that’s not always an indicator that it was a bad idea. Sometimes [...]