While most other forms of advertising disrupt a consumer’s reading or viewing experience in some way (like a forced a commercial break or a popup ad), native ads are designed to imitate the natural ways people expect to find content. Native ads blend in with the sites, apps, and platforms [...]
As strange as it may sound, expertise can get in the way of your marketing. When you know a lot about a topic, it can be hard to talk to someone who knows nothing about it. Where do you even begin? How much do you have to explain? The challenge [...]
Digital advertising is highly scalable. If you want more leads, you just increase your spend to get more impressions, clicks, or conversions, or target another audience. But most brands don’t have an infinitely scalable budget. And a lot of organizations struggle to turn their leads into customers. That’s where content [...]
It’s a lot easier to be confident in your ideas when you can say, “We tested it. This messaging outperformed the others. This design increased conversions. This title got the most clicks.” A/B testing is a practice every marketing team should have in their toolkit. But while the concept is [...]
On Facebook, 99 percent of people scroll past your ad without clicking. More than 90 percent of all content (blog posts, videos, webpages, etc.) gets no traffic from Google. And the average email has an open rate of 21 percent. In other words, the vast majority of marketing gets ignored [...]